Examples of our work
// Case
Insight into the organization before and after implementing a new strategy
Read more about our project for Danfoss
New knowledge equals new possibilities
Do you know the target group's preferences? Do you know how your company is perceived among customers and more generally in the market? Through targeted analyses, we offer relevant insights into your current and potential customers and how they perceive the company, your products and messages.
Since 1999, our in-house analysis agency Rostra Research has solved analytical tasks for our many Danish and international clients. We work with a wide range of both qualitative and quantitative data collection methods.
We advise throughout the entire process, from giving advice on objectives, problem statements and methods to reporting and operationalizing the results of the analysis. In contrast to other agencies, we do not only provide knowledge about your target group. We also include a communication strategy that, based on the results of the analysis, determines how your challenges are solved so that you achieve increased awareness and higher sales.
Since 1999, our in-house analysis agency Rostra Research has solved analytical tasks for our many Danish and international clients. We work with a wide range of both qualitative and quantitative data collection methods.
We advise throughout the entire process, from giving advice on objectives, problem statements and methods to reporting and operationalizing the results of the analysis. In contrast to other agencies, we do not only provide knowledge about your target group. We also include a communication strategy that, based on the results of the analysis, determines how your challenges are solved so that you achieve increased awareness and higher sales.
New knowledge equals new possibilities
Do you know the target group's preferences? Do you know how your company is perceived among customers and more generally in the market? Through targeted analyses, we offer relevant insights into your current and potential customers and how they perceive the company, your products and messages.
Since 1999, our in-house analysis agency Rostra Research has solved analytical tasks for our many Danish and international clients. We work with a wide range of both qualitative and quantitative data collection methods.
We advise throughout the entire process, from giving advice on objectives, problem statements and methods to reporting and operationalizing the results of the analysis. In contrast to other agencies, we do not only provide knowledge about your target group. We also include a communication strategy that, based on the results of the analysis, determines how your challenges are solved so that you achieve increased awareness and higher sales.
Since 1999, our in-house analysis agency Rostra Research has solved analytical tasks for our many Danish and international clients. We work with a wide range of both qualitative and quantitative data collection methods.
We advise throughout the entire process, from giving advice on objectives, problem statements and methods to reporting and operationalizing the results of the analysis. In contrast to other agencies, we do not only provide knowledge about your target group. We also include a communication strategy that, based on the results of the analysis, determines how your challenges are solved so that you achieve increased awareness and higher sales.
Why should Rostra help you with your analyses?
"Our analyses provide a better basis for decision-making and uncover new business opportunities. Because we work in an integrated manner with knowledge and communication, we are experts in optimizing the value of your analyses. We advise you on the type of knowledge you need and how you can act on the new knowledge."
Contact CEO Christian Olesen at co@rostrapr.com or +45 26 72 94 29 to hear more.
Why should Rostra help you with your analyses?
"Our analyses provide a better basis for decision-making and uncover new business opportunities. Because we work in an integrated manner with knowledge and communication, we are experts in optimizing the value of your analyses. We advise you on the type of knowledge you need and how you can act on the new knowledge."
Contact CEO Christian Olesen at co@rostrapr.com or +45 26 72 94 29 to hear more.
Quantitative analyses provide measurable knowledge about your customers
Rostra Research uses several different quantitative analysis methods when clients want statistical, quantifiable or representative data that give insight into the company's target group. The methods are most often based on a questionnaire with fixed answer options or text fields where the respondents can elaborate on their views.
We use hall tests in e.g., shopping centers, on the street, in parks or other places where it is crucial for the validity of the results that the target group is interviewed at a specific location, where they may be exposed to the problem area of the study. We conduct phone surveys or SMS surveys, if this is the most cost-effective and direct channel to reach the target group. We use the postal survey method if it is most suitable. However, we often conduct the survey in an internet panel, as this method is valid, fast and cost-effective. Rostra Research has access to internet panels with up to 75,000 people.
We combine the survey design and the specific choice of method in close dialogue with the client. It is many years of practical and theoretical experience that ensure that the study is valid and that the results can be translated into action. It is important for the choice of method that the analysis is of high quality.
Quantitative analyses provide measurable knowledge about your customers
Rostra Research uses several different quantitative analysis methods when clients want statistical, quantifiable or representative data that give insight into the company's target group. The methods are most often based on a questionnaire with fixed answer options or text fields where the respondents can elaborate on their views.
We use hall tests in e.g., shopping centers, on the street, in parks or other places where it is crucial for the validity of the results that the target group is interviewed at a specific location, where they may be exposed to the problem area of the study. We conduct phone surveys or SMS surveys, if this is the most cost-effective and direct channel to reach the target group. We use the postal survey method if it is most suitable. However, we often conduct the survey in an internet panel, as this method is valid, fast and cost-effective. Rostra Research has access to internet panels with up to 75,000 people.
We combine the survey design and the specific choice of method in close dialogue with the client. It is many years of practical and theoretical experience that ensure that the study is valid and that the results can be translated into action. It is important for the choice of method that the analysis is of high quality.
We use quantitative studies in connection with:
• Segmentation analyses
• Brand reputation analyses
• Competitor analyses
• Member analyses
• Target group analyses
• Knowledge, attitude and behavior analyses
• Investigations for press access
• Evaluations of campaigns
• Testing of visual elements such as ads and films
When Rostra Research reports the survey, we can prepare the classic tabular report targeted at the experienced bookkeeper. However, we most often present the results with annotated, graphic representations in the form of figures, diagrams, etc. We prepare clear main conclusions that answer the primary questions of the analysis. We emphasize commenting on and elaborating on relevant results so that they are understandable. Lastly, our reports present strategic and operational recommendations that clients can apply in future work.
Focus group interviews provide nuanced knowledge about your target group
Focus group interviews are specifically suitable for gaining in-depth and nuanced insight into complex issues. The interview method can provide insight into a target group's attitudes, behavior, habits, motives, consumption patterns, decision-making processes and levels of knowledge.
At Rostra, the process of focus groups is always handled by our chief analyst who has moderated, analyzed and reported more than 600 interviews for a wide range of customer types.
We use focus group interview for:
- Pre- and post-testing of campaign materials
- Understanding purchase and consumer behavior
- Product development and product testing
- Brand building
- Testing messages
- Perceptual analyses of texts
- Assessment of companies' media crises
- Member surveys
- Customer analyses
We have the facilities and equipment to conduct focus group interviews, where the customer can follow along on a screen and ask the moderator to e.g., explore new themes or ask in-depth questions.
Read more about our focus group interview here.
We use quantitative studies in connection with:
• Segmentation analyses
• Brand reputation analyses
• Competitor analyses
• Member analyses
• Target group analyses
• Knowledge, attitude and behavior analyses
• Investigations for press access
• Evaluations of campaigns
• Testing of visual elements such as ads and films
When Rostra Research reports the survey, we can prepare the classic tabular report targeted at the experienced bookkeeper. However, we most often present the results with annotated, graphic representations in the form of figures, diagrams, etc. We prepare clear main conclusions that answer the primary questions of the analysis. We emphasize commenting on and elaborating on relevant results so that they are understandable. Lastly, our reports present strategic and operational recommendations that clients can apply in future work.
Focus group interviews provide nuanced knowledge about your target group
Focus group interviews are specifically suitable for gaining in-depth and nuanced insight into complex issues. The interview method can provide insight into a target group's attitudes, behavior, habits, motives, consumption patterns, decision-making processes and levels of knowledge.
At Rostra, the process of focus groups is always handled by our chief analyst who has moderated, analyzed and reported more than 600 interviews for a wide range of customer types.
We use focus group interview for:
- Pre- and post-testing of campaign materials
- Understanding purchase and consumer behavior
- Product development and product testing
- Brand building
- Testing messages
- Perceptual analyses of texts
- Assessment of companies' media crises
- Member surveys
- Customer analyses
We have the facilities and equipment to conduct focus group interviews, where the customer can follow along on a screen and ask the moderator to e.g., explore new themes or ask in-depth questions.
Read more about our focus group interview here.
In-depth interview provides unique insight into selected customer segments
Rostra Research gennemfører dybdeinterview/enkeltinterview, når der ønskes en meget dybdegående og nuancepræget forståelse af et emne. I en fokusgruppe er det dynamikken mellem deltagerne, der kan bringe nye perspektiver frem, mens der i dybdeinterviewet er fokus på at få en meget præcis og udfoldet forståelse af interviewpersonens erfaringer, holdninger eller prioriteringer.
Dybdeinterviewet bruges også ofte, hvis emnet er meget følsomt og ikke egner sig til en samtale, hvor mange personer deltager. Dybdeinterviewet anvender vi også, hvis målgruppen eksempelvis er vanskelig at samle til et gruppeinterview – fx hvis det er specialister eller eksperter, der har en meget travl hverdag. Erfaringsmæssigt vil 10-12 dybdeinterview med den samme målgruppe give resultater med en høj grad af varieret gentagelse. Metoden er derfor mere tidskrævende end fokusgruppeinterview, men den muliggør også, at respondenten får mulighed for at give grundige og nuancerede svar, som sikrer en høj kvalitet.
Rostra Research gennemfører dybdeinterview/enkeltinterview, når der ønskes en meget dybdegående og nuancepræget forståelse af et emne.
Rostra Research conducts in-depth interviews when a more thorough and nuanced understanding of a subject is desired. In a focus group, it is the dynamics between the participants that can bring out new perspectives, while in the in-depth interview the focus is on gaining a very precise and detailed understanding of the interviewee's experiences, attitudes or priorities. The in-depth interview is also often used if the topic is very sensitive and not suitable for a conversation between many people. We also use the in-depth interview if the target group is difficult to assemble for a group interview – for example, if they are specialists or experts who have a very busy everyday life. From experience, 10-12 in-depth interviews with the same target group will produce results with a high degree of varied repetition. The method is therefore more time-consuming than a focus group interview, but it also enables the respondent to give thorough and nuanced answers, which ensures high quality.
Rostra Research conducts duo interviews in situations where two people have a degree of involvement in a problem. It may be a married couple, two friends, two siblings or colleagues. But it can also be other relations where it is crucial to know the views and behavior of both parties via the dynamics seen in a duo interview. The duo interview, like the in-depth interview, gives the opportunity to get nuanced answers. It gives the opportunity to follow up on the questions, but above all it must be used to reflect the relationship and the content and form of the conversation between the two participants. From experience, 4-5 in-depth interviews with the same profile of the participants will provide useful data material that can be used in a decision-making process.
Rostra Research conducts live perception focus group interviews in connection with companies’ and organizations’ media crises. A media crisis or a critical TV program can destroy a brand in a matter of hours if the company does not react appropriately. Also, if the management – without input from the company's primary target groups – decides on a response themselves. In that case, there is a tendency to neglect and suppress the crisis, or even accelerate it because they themselves are involved and do not assess the situation from the outside. The company's management is often aware that a critical TV program is coming. Rostra Research is therefore recruiting for one or more focus groups, who must watch the TV program live and assess the claims that are being made. The group participants can be customers, business partners, employees, members or others whose attitudes and behavior are essential for the company's operation. The participants are interviewed immediately before the broadcast. Afterwards, the participants watch the critical TV program. When the program is over, the participants are interviewed about their experience and interpretation of the program. In this way, the company's management gets an invaluable contribution from the most important target groups when it must be decided how the company should act with its internal and external communication. A concrete action plan is made immediately after the program, which presents the initiatives that must be initiated already that evening or the next morning.
Rostra helps you throughout the process of planning and completing the needed analysis. Together with you, we assess options and scenarios so that you get the greatest possible value out of the analysis. When the analysis has been completed, we give you recommendations on how you can use the results for your purpose.
There are situations where there is no connection between the target groups’ expressions in a survey and the behavior that the individuals display in practice. Therefore, it may be appropriate to observe their behavior in a given situation. We use observational studies in relation to e.g., purchasing behavior in the supermarket, children's play, people’s behavior in traffic or their behavior in social contexts. We always adapt the study design to the specific analysis, as there are often very special issues that need to be investigated. Observational studies are often combined with other methods to establish a complete picture of a target group's behavior and attitudes. The report on an observational study analyzes the behavior of the target groups and presents the study's main conclusions. The report is concrete and action-oriented and contains operational strategic recommendations that the client can use in practice.
In-depth interview provides unique insight into selected customer segments
Rostra Research gennemfører dybdeinterview/enkeltinterview, når der ønskes en meget dybdegående og nuancepræget forståelse af et emne. I en fokusgruppe er det dynamikken mellem deltagerne, der kan bringe nye perspektiver frem, mens der i dybdeinterviewet er fokus på at få en meget præcis og udfoldet forståelse af interviewpersonens erfaringer, holdninger eller prioriteringer.
Dybdeinterviewet bruges også ofte, hvis emnet er meget følsomt og ikke egner sig til en samtale, hvor mange personer deltager. Dybdeinterviewet anvender vi også, hvis målgruppen eksempelvis er vanskelig at samle til et gruppeinterview – fx hvis det er specialister eller eksperter, der har en meget travl hverdag. Erfaringsmæssigt vil 10-12 dybdeinterview med den samme målgruppe give resultater med en høj grad af varieret gentagelse. Metoden er derfor mere tidskrævende end fokusgruppeinterview, men den muliggør også, at respondenten får mulighed for at give grundige og nuancerede svar, som sikrer en høj kvalitet.
Rostra Research gennemfører dybdeinterview/enkeltinterview, når der ønskes en meget dybdegående og nuancepræget forståelse af et emne.
Rostra Research conducts in-depth interviews when a more thorough and nuanced understanding of a subject is desired. In a focus group, it is the dynamics between the participants that can bring out new perspectives, while in the in-depth interview the focus is on gaining a very precise and detailed understanding of the interviewee's experiences, attitudes or priorities. The in-depth interview is also often used if the topic is very sensitive and not suitable for a conversation between many people. We also use the in-depth interview if the target group is difficult to assemble for a group interview – for example, if they are specialists or experts who have a very busy everyday life. From experience, 10-12 in-depth interviews with the same target group will produce results with a high degree of varied repetition. The method is therefore more time-consuming than a focus group interview, but it also enables the respondent to give thorough and nuanced answers, which ensures high quality.
Rostra Research conducts duo interviews in situations where two people have a degree of involvement in a problem. It may be a married couple, two friends, two siblings or colleagues. But it can also be other relations where it is crucial to know the views and behavior of both parties via the dynamics seen in a duo interview. The duo interview, like the in-depth interview, gives the opportunity to get nuanced answers. It gives the opportunity to follow up on the questions, but above all it must be used to reflect the relationship and the content and form of the conversation between the two participants. From experience, 4-5 in-depth interviews with the same profile of the participants will provide useful data material that can be used in a decision-making process.
Rostra Research conducts live perception focus group interviews in connection with companies’ and organizations’ media crises. A media crisis or a critical TV program can destroy a brand in a matter of hours if the company does not react appropriately. Also, if the management – without input from the company's primary target groups – decides on a response themselves. In that case, there is a tendency to neglect and suppress the crisis, or even accelerate it because they themselves are involved and do not assess the situation from the outside. The company's management is often aware that a critical TV program is coming. Rostra Research is therefore recruiting for one or more focus groups, who must watch the TV program live and assess the claims that are being made. The group participants can be customers, business partners, employees, members or others whose attitudes and behavior are essential for the company's operation. The participants are interviewed immediately before the broadcast. Afterwards, the participants watch the critical TV program. When the program is over, the participants are interviewed about their experience and interpretation of the program. In this way, the company's management gets an invaluable contribution from the most important target groups when it must be decided how the company should act with its internal and external communication. A concrete action plan is made immediately after the program, which presents the initiatives that must be initiated already that evening or the next morning.
Rostra helps you throughout the process of planning and completing the needed analysis. Together with you, we assess options and scenarios so that you get the greatest possible value out of the analysis. When the analysis has been completed, we give you recommendations on how you can use the results for your purpose.
There are situations where there is no connection between the target groups’ expressions in a survey and the behavior that the individuals display in practice. Therefore, it may be appropriate to observe their behavior in a given situation. We use observational studies in relation to e.g., purchasing behavior in the supermarket, children's play, people’s behavior in traffic or their behavior in social contexts. We always adapt the study design to the specific analysis, as there are often very special issues that need to be investigated. Observational studies are often combined with other methods to establish a complete picture of a target group's behavior and attitudes. The report on an observational study analyzes the behavior of the target groups and presents the study's main conclusions. The report is concrete and action-oriented and contains operational strategic recommendations that the client can use in practice.
// Case
Identification of attitudes towards alcohol-free beer in seven countries
Read more about our project for Carlsberg