To capture the attention of the media and consumers is a tough battle, and it often requires something extra to get through with your news and messages. This applies to launching new products and other initiatives, but even more so if it concerns existing products or projects that do not have a strong novelty.
For many years, Rostra has been successful in helping a large number of private and public clients to create awareness and interest in their messages by means of customized events.
The key to a well-attended event is to offer the participants something new and unique that they cannot just read about on the organizer's website. You have to present new perspectives on messages or products, so that the press gets inspiration and insight to shape their own perspectives on the message.