Create the perfect framework for your messages

You can create awareness and stage your message or product in just the right way with events. At the same time, you get to speak face-to-face with your target group, answer their questions and become more knowledgeable of their priorities. In this way, both press events and other events create a completely different type of value than other types of communication. Therefore, events can be of great value for your brand or project.

Create the perfect framework for your messages

You can create awareness and stage your message or product in just the right way with events. At the same time, you get to speak face-to-face with your target group, answer their questions and become more knowledgeable of their priorities. In this way, both press events and other events create a completely different type of value than other types of communication. Therefore, events can be of great value for your brand or project.

Why should Rostra help you with your event?

"A good event requires good participants. This is why we have specialized in developing event concepts over the years that attract the target group. At the same time, we put the necessary legwork into inviting and recruiting the right participants.”
Contact CEO Christian Olesen at co@rostrapr.com or +45 26 72 94 29 to hear more.

Why should Rostra help you with your event?

"A good event requires good participants. This is why we have specialized in developing event concepts over the years that attract the target group. At the same time, we put the necessary legwork into inviting and recruiting the right participants.”
Contact CEO Christian Olesen at co@rostrapr.com or +45 26 72 94 29 to hear more.

Create attention with your press event

To capture the attention of the media and consumers is a tough battle, and it often requires something extra to get through with your news and messages. This applies to launching new products and other initiatives, but even more so if it concerns existing products or projects that do not have a strong novelty.

For many years, Rostra has been successful in helping a large number of private and public clients to create awareness and interest in their messages by means of customized events.

The key to a well-attended event is to offer the participants something new and unique that they cannot just read about on the organizer's website. You have to present new perspectives on messages or products, so that the press gets inspiration and insight to shape their own perspectives on the message.

Create attention with your press event

To capture the attention of the media and consumers is a tough battle, and it often requires something extra to get through with your news and messages. This applies to launching new products and other initiatives, but even more so if it concerns existing products or projects that do not have a strong novelty.

For many years, Rostra has been successful in helping a large number of private and public clients to create awareness and interest in their messages by means of customized events.

The key to a well-attended event is to offer the participants something new and unique that they cannot just read about on the organizer's website. You have to present new perspectives on messages or products, so that the press gets inspiration and insight to shape their own perspectives on the message.

Strengthen your product branding with press events

For events about products, Rostra creates an experience for the participants that best position the product. Based on the product, the concept and the location, we place the product in its proper element and create the associations that best support the desired branding of the product. We choose the perfect surroundings that create visual narratives with the product at the centre.

Together with you, we develop the event's concept and storytelling based on e.g., the product's benefits, design, creation process, brand history, the team behind it or substantial users. We often include current trends to make the story even more interesting. We are experts in finding and conveying your product's star quality!

Whether your product is new or familiar to participants, a press event is a great opportunity to get lifestyle writers, influencers and stylists to discover or rediscover the product and embrace it. The combination of a brand-in-hand experience, an exclusive insight into the stories behind it and the direct dialogue with the manufacturer means that the participants get a very special experience of the product.

Do not forget to include press events in your communication plan

You can do events by themselves, but you can create strong synergies by integrating events into a communication effort that also includes e.g., press work, social media, newsletters, etc.

The press event can form the basis for a press effort that include press releases, product sampling, interviews, competitions or reviews. The press event is also an opportunity to create photos and films for use on social media and press.

The press event is also a good opportunity to network with journalists, influencers and others.

Strengthen your product branding with press events

For events about products, Rostra creates an experience for the participants that best position the product. Based on the product, the concept and the location, we place the product in its proper element and create the associations that best support the desired branding of the product. We choose the perfect surroundings that create visual narratives with the product at the centre.

Together with you, we develop the event's concept and storytelling based on e.g., the product's benefits, design, creation process, brand history, the team behind it or substantial users. We often include current trends to make the story even more interesting. We are experts in finding and conveying your product's star quality!

Whether your product is new or familiar to participants, a press event is a great opportunity to get lifestyle writers, influencers and stylists to discover or rediscover the product and embrace it. The combination of a brand-in-hand experience, an exclusive insight into the stories behind it and the direct dialogue with the manufacturer means that the participants get a very special experience of the product.

Do not forget to include press events in your communication plan

You can do events by themselves, but you can create strong synergies by integrating events into a communication effort that also includes e.g., press work, social media, newsletters, etc.

The press event can form the basis for a press effort that include press releases, product sampling, interviews, competitions or reviews. The press event is also an opportunity to create photos and films for use on social media and press.

The press event is also a good opportunity to network with journalists, influencers and others.

Be successful with your press conference

The physical meeting between your spokespersons and the press is a powerful tool in your press work, and it can be the right way to create a good dialogue. The benefits are that you can personally present your case, just as you can physically present a product, a study, a place, or something else. You have control over how the presentation should proceed - the journey participants should embark on toward your core message. Participants can see with their own eyes what it's about, and there is an opportunity for a direct dialogue, where specific questions can be answered and counterquestions can be asked - thus avoiding potential misunderstandings or skewed angles.

However, it is not without challenges to conduct a successful press conference, both formal and informal. It is particularly important to develop a program and content that can attract the desired journalists. In addition, coordination on both the organizer's side and the participant's side and handling the many practical aspects that contribute to a successful press event are essential. Rostra's many years of experience in planning and conducting press meetings allow you to focus on conveying your messages while we take care of all practical tasks before, during, and after the press event.

Use events to reach citizens and other target groups

With an event, you can get physically close to your target audience. Therefore, events are suitable for public campaigns aimed at citizens. Rostra has organized citizen-oriented campaign events across the country, focusing on everything from beach litter to volunteer work, bicycle repair, and EU policy. When we develop campaign events for municipalities or ministries, we naturally take the sender into account.

We organize campaign events that strike the right balance between eye-catching, creative tools, messages that the recipients can use, and a positive involvement of the participants that creates a good atmosphere around the event. For the event itself, we typically draw on our own team of campaign staff.

From the smallest press events to the largest industry events

Rostra organizes events of all sizes and formats for a number of private and public clients, including:

  • Press events (physical and virtual)
  • Press trips
  • Seminars for the press, the industry or business partners
  • Campaign events
  • Debates and speeches at Folkemødet
  • Workshops with presentations and facilitation
  • Meetings for the citizens
  • Industry events
  • Conferences
  • Annual meetings
  • Member meetings

We have arranged events with a handful of participants at the smallest press events and up to hundreds of participants at the largest industry events. You can therefore always contact us when you need to carry out a successful event.

Be successful with your press conference

The physical meeting between your spokespersons and the press is a powerful tool in your press work, and it can be the right way to create a good dialogue. The benefits are that you can personally present your case, just as you can physically present a product, a study, a place, or something else. You have control over how the presentation should proceed - the journey participants should embark on toward your core message. Participants can see with their own eyes what it's about, and there is an opportunity for a direct dialogue, where specific questions can be answered and counterquestions can be asked - thus avoiding potential misunderstandings or skewed angles.

However, it is not without challenges to conduct a successful press conference, both formal and informal. It is particularly important to develop a program and content that can attract the desired journalists. In addition, coordination on both the organizer's side and the participant's side and handling the many practical aspects that contribute to a successful press event are essential. Rostra's many years of experience in planning and conducting press meetings allow you to focus on conveying your messages while we take care of all practical tasks before, during, and after the press event.

Use events to reach citizens and other target groups

With an event, you can get physically close to your target audience. Therefore, events are suitable for public campaigns aimed at citizens. Rostra has organized citizen-oriented campaign events across the country, focusing on everything from beach litter to volunteer work, bicycle repair, and EU policy. When we develop campaign events for municipalities or ministries, we naturally take the sender into account.

We organize campaign events that strike the right balance between eye-catching, creative tools, messages that the recipients can use, and a positive involvement of the participants that creates a good atmosphere around the event. For the event itself, we typically draw on our own team of campaign staff.

From the smallest press events to the largest industry events

Rostra organizes events of all sizes and formats for a number of private and public clients, including:

  • Press events (physical and virtual)
  • Press trips
  • Seminars for the press, the industry or business partners
  • Campaign events
  • Debates and speeches at Folkemødet
  • Workshops with presentations and facilitation
  • Meetings for the citizens
  • Industry events
  • Conferences
  • Annual meetings
  • Member meetings

We have arranged events with a handful of participants at the smallest press events and up to hundreds of participants at the largest industry events. You can therefore always contact us when you need to carry out a successful event.

Examples of our work

// Case

Five tips for achieving success at the Democracy Festival Folkemødet