1. Remember to define your objectives for Folkemødet
Attendance is the objective of most companies at Folkemødet. It is exemplary purely democratic. But many could also benefit from establishing well-defined business goals for how the presence at Folkemødet can create value and increased awareness in strategic target groups. This will make the participation more focused and ensure a coordinated effort across the organisation's many participants.
2. Determine a strategy and a concept with clear messages
Folkemødet is a jumble of agendas and messages. If you want to achieve impact, it requires a clear strategy with a well-developed concept and strategic messages.What do we remember from last year's Folkemøde? Hardly much other than the message, the event or the initiative that stood out in the crowd as was eye-catching.
Consider whether there are methods that are easy, cheap and can safely give the result you are looking for. In order to be able to decide this, you can advantageously ask yourself a number of questions before the idea development begins:
- What is the desired effect?
- What would you like to achieve at Folkemødet?
- Does the desired effect support your strategic goals?
- How will an event brand you?
- How will an event increase your brand awareness?
- How will an event bring press attention to a case or to you as an organisation?
3. Identify and involve your stakeholders at Folkemødet
Networking opportunities and dialogue with existing or new stakeholders are, according to the analyses, the most important results for many at Folkemødet. Instead of letting chance prevail, many will benefit from planning well in advance who they want to talk with and about what. In this way, you will be able to achieve more value for money simply and efficiently. Are they decision-makers, business partners, members or customers with whom you want to talk with? And about what? The more prepared you are and the more time you invest in advance, the better results you will achieve at Folkemødet. Participants at Folkemødet are a relatively limited target group. The themes, the form of the debate, the geography and the time all come into play.
It only makes sense to have activities that target those or some of the people who are in Allinge. For example, there are often no students, as Folkemødet always takes place during most students' exam period.
4. Plan ahead
The analyzes of Folkemødet show that the participants often find the program unmanageable and chaotic. Not surprisingly, 75 percent plan what they want to see from home. If you want to gain attention over there, in other words, it is about having a finished program long before Folkemødet and ensuring announcements in the right places in proper time. In other words, you must have a strategy for before, during and after Folkemødet. Therefore, planning and strategic work are essential.
5. Do not forget to evalute your participation at Folkemødet
To ensure your participation at Folkemødet makes sense in a business setting, it naturally requires a annually evalution in relation to the business goals. In this way, you continuously ensure improvements from year to year and document the value of participating in the Folkemøde. Did you achieve your goals? Did you create visible results? Has it created value for your company? And what do you want to improve for next year's Folkemøde.
Rosta helps clients at Folkemødet with:
- Identifying and establishing clear objectives for the participation.
- Developing a strategic concept and defining the target group for the activities at Folkemødet.
- Translating the concept into impactful messages and targeted communication activities before, during and after Folkemødet.
- Activating and involving stakeholders before, during and after Folkemødet through well-tested communication measures.
- Introducing an evaluation model that documents the value of participating in the Folkemøde to relevant decision-makers.
