Contact us to hear more about the opportunities. We can take care of the entire process of developing the question guide, recruiting participants and conducting the interview. In collaboration with you, we organize the interview so that you get the must value from it. After the inteview, we give you recommendations on how you can use the results for your advantage.
What is a focus group interview?
A focus group interview is a form of interview, where 6-12 participants in a structured process, led by an experienced moderator, are interviewed about one or more fixed topics based on a question guide. The focus group interview typically last two hours.
Focus group interviews can be held in many different ways depending on the purpose. In situations where it is important to create a more confidential space for the interview, but where the group dynamic is still significant, we use mini focus groups with 4-5 participants.
The moderation of the focus group interview at Rostra Research is always in the hands of our head of analysis, who has moderated, analyzed and rapported on more than 600 interviews for a number of different clients.
Rostra Research has led focus group interviews for a large number of private and public companies since 1999. Our extensive methological experience and deep understanding of customer needs are our foundation for delivering high-quality, usable analysis results. As an integral part of Rostra Kommunikation we largely have top compentences if the goal of the focus group interview relates to a communication task.
We have the facilities and equipment to conduct focus group interviews, where the customer can follow along on a screen and ask the moderator to e.g., explore new themes or ask in-depth questions.
Rostra Research has led focus group interviews for a large number of private and public companies since 1999. Our extensive methological experience and deep understanding of customer needs are our foundation for delivering high-quality, usable analysis results. As an integral part of Rostra Kommunikation we largely have top compentences if the goal of the focus group interview relates to a communication task.
We have the facilities and equipment to conduct focus group interviews, where the customer can follow along on a screen and ask the moderator to e.g., explore new themes or ask in-depth questions.
What is a focus group interview?
A focus group interview is a form of interview, where 6-12 participants in a structured process, led by an experienced moderator, are interviewed about one or more fixed topics based on a question guide. The focus group interview typically last two hours.
Focus group interviews can be held in many different ways depending on the purpose. In situations where it is important to create a more confidential space for the interview, but where the group dynamic is still significant, we use mini focus groups with 4-5 participants.
The moderation of the focus group interview at Rostra Research is always in the hands of our head of analysis, who has moderated, analyzed and rapported on more than 600 interviews for a number of different clients.
Rostra Research has led focus group interviews for a large number of private and public companies since 1999. Our extensive methological experience and deep understanding of customer needs are our foundation for delivering high-quality, usable analysis results. As an integral part of Rostra Kommunikation we largely have top compentences if the goal of the focus group interview relates to a communication task.
We have the facilities and equipment to conduct focus group interviews, where the customer can follow along on a screen and ask the moderator to e.g., explore new themes or ask in-depth questions.
Rostra Research has led focus group interviews for a large number of private and public companies since 1999. Our extensive methological experience and deep understanding of customer needs are our foundation for delivering high-quality, usable analysis results. As an integral part of Rostra Kommunikation we largely have top compentences if the goal of the focus group interview relates to a communication task.
We have the facilities and equipment to conduct focus group interviews, where the customer can follow along on a screen and ask the moderator to e.g., explore new themes or ask in-depth questions.
Why should Rostra handle your focus groups?
"A focus group interview is never better than the moderator. We always use an experienced moderator, who can lead the participants through the topics you wish enlighted. In our professionally equipped facilities you can follow along during the interview and ask the moderator to follow up if new clues appear in the interview."
Contact CEO Christian Olesen at +45 26 72 94 29 or co@rostrapr.com to hear more.
Why should Rostra handle your focus groups?
"A focus group interview is never better than the moderator. We always use an experienced moderator, who can lead the participants through the topics you wish enlighted. In our professionally equipped facilities you can follow along during the interview and ask the moderator to follow up if new clues appear in the interview."
Contact CEO Christian Olesen at +45 26 72 94 29 or co@rostrapr.com to hear more.
Do you need a focus group?
Do you need a focus group?
Contact us to hear more about the opportunities. We can take care of the entire process of developing the question guide, recruiting participants and conducting the interview. In collaboration with you, we organize the interview so that you get the must value from it. After the inteview, we give you recommendations on how you can use the results for your advantage.
What are the advantages of focus group interviews?
Focus group interviews are specifically suitable for gaining in-depth and nuanced insight into complex issues. The interview method can provide insight into a target group's attitudes, behavior, habits, motives, consumption patterns, decision-making processes and levels of knowledge.
We use focus group interview for:
- Pre- and post-testing of campaign materials
- Understanding purchase and consumer behavior
- Product development and product testing
- Brand building
- Testing messages
- Perceptual analyses of texts
- Assessment of companies' media crises
- Member surveys
- Customer analyses
Focus groups are particulary suitable for open-ended, exploratory studies. Here, the focus group interview is a proven and reputable method for gaining in-depth insight on a target group.
Recruitment of participants for the focus group interview
Rostra Research can offer professional recruitment for focus groups in many different target groups based on established screening criteria.
We have access to extensive databases with more than 75,000 respondents with different profiles.
The quality of recruitment for focus group interviews is crucial to obtain usable and reliable results. We follow a proven process which ensures accurate recruitment and high attendance.
What are the advantages of focus group interviews?
Focus group interviews are specifically suitable for gaining in-depth and nuanced insight into complex issues. The interview method can provide insight into a target group's attitudes, behavior, habits, motives, consumption patterns, decision-making processes and levels of knowledge.
We use focus group interview for:
- Pre- and post-testing of campaign materials
- Understanding purchase and consumer behavior
- Product development and product testing
- Brand building
- Testing messages
- Perceptual analyses of texts
- Assessment of companies' media crises
- Member surveys
- Customer analyses
Focus groups are particulary suitable for open-ended, exploratory studies. Here, the focus group interview is a proven and reputable method for gaining in-depth insight on a target group.
Recruitment of participants for the focus group interview
Rostra Research can offer professional recruitment for focus groups in many different target groups based on established screening criteria.
We have access to extensive databases with more than 75,000 respondents with different profiles.
The quality of recruitment for focus group interviews is crucial to obtain usable and reliable results. We follow a proven process which ensures accurate recruitment and high attendance.
Follow along live as the media storm rages
Rostra Research conducts Live perception focus group interviews in connection with media crises for companies and organisations. A media crisis or a critical TV program can destroy a brand in a few hours if the company does not react appropriately. And if the management – without input from the company's primary target groups – decides on a reaction themselves. In that case, there is a tendency for them to neglect and repress the crisis – or accelerate it, because they themselves are involved and cannot assess the situation objectively.
The company's management is often aware that a critical TV program is on the way. Rostra Research will therefore recruit for one or more focus groups, who must watch the TV program live and assess the claims that are made. The participants in the groups can be customers, business partners, employees, members or others whose attitudes and behavior are decisive for the company's operation.
The participants are interviewed immediately before the TV broadcast. Afterwards, the participants watch the critical TV programme. When the program is over, the participants are interviewed about their experience and interpretation of the program. In this way, the company's management gets an invaluable contribution from the most important target groups when it has to be decided how the company should act with its internal and external communication.
A concrete action plan is drawn up immediately after the program, which presents the initiatives that must be started already that evening or the next morning.
Reporting on the focus group interview
The focus group interview is reported with a report in an agreed format. Our reports are always tailored to the customer's needs. If there are requests for a very comprehensive report with illustrative quotation passages and in-depth analyses, we deliver it. Most often, we deliver detailed reports with a focus on presenting all significant main conclusions as well as forward-looking, strategic and value-creating recommendations.
Reports from Rostra Research are of high quality and high reliability, as we are an independent and serious analysis company with many years of experience.
Follow along live as the media storm rages
Rostra Research conducts Live perception focus group interviews in connection with media crises for companies and organisations. A media crisis or a critical TV program can destroy a brand in a few hours if the company does not react appropriately. And if the management – without input from the company's primary target groups – decides on a reaction themselves. In that case, there is a tendency for them to neglect and repress the crisis – or accelerate it, because they themselves are involved and cannot assess the situation objectively.
The company's management is often aware that a critical TV program is on the way. Rostra Research will therefore recruit for one or more focus groups, who must watch the TV program live and assess the claims that are made. The participants in the groups can be customers, business partners, employees, members or others whose attitudes and behavior are decisive for the company's operation.
The participants are interviewed immediately before the TV broadcast. Afterwards, the participants watch the critical TV programme. When the program is over, the participants are interviewed about their experience and interpretation of the program. In this way, the company's management gets an invaluable contribution from the most important target groups when it has to be decided how the company should act with its internal and external communication.
A concrete action plan is drawn up immediately after the program, which presents the initiatives that must be started already that evening or the next morning.
Reporting on the focus group interview
The focus group interview is reported with a report in an agreed format. Our reports are always tailored to the customer's needs. If there are requests for a very comprehensive report with illustrative quotation passages and in-depth analyses, we deliver it. Most often, we deliver detailed reports with a focus on presenting all significant main conclusions as well as forward-looking, strategic and value-creating recommendations.
Reports from Rostra Research are of high quality and high reliability, as we are an independent and serious analysis company with many years of experience.