When is communication strategic?
Working strategically with communication is about more than promoting already set goals. The work with communication forms an integral part of developing goals and means for the company/organization as a whole. And that is why it is exciting to work with.
Get an overview of how you can make your communication more strategic with some of the advice below.
1. Be consistent
The company must communicate with one voice. This means that there must be a connection between what the company communicates and the company's identity.
The company itself does not determine its reputation. The reputation is the result of the interaction between the company's identity, as it really is, and the company's profile, as it says it is. By being consistent, you avoid confusing your target group.
2. Know your target group
The target group for strategic communication may be customers, company owners, employees, public authorities and others. In strategic communication, the company considers what must be communicated to the various parties and on which channels, so that everyone is taken into account. Here, strategic communication becomes very operational. Everyone constantly relates to your company's actions. You cannot avoid communicating, and even when you are not communicating, you are communicating. Strategic communication creates results on the bottom line, since with a clear communication strategy you use your resources to burn through the right places to the right target group.
3. Strategic communication also applies in-house
A significant part of strategic communication is about the communication that takes place internally in the company. A good piece of advice regarding internal strategic communication is to create as much transparency as possible towards your employees.
Strategic communication is characterized by the fact that the communication is based on the company's strategy and that there is a strong understanding of how the business part of the company functions. Therefore, let your employees gain thorough knowledge of your visions and strategies for the company, so that in this way they can become better ambassadors and be an incorporated part of the strategic communication externally.
Are you in doubt about how to communicate effectively to your target group or would you like tools and techniques to formulate a sharp message? Do not hesitate to contact Rostra now.
