Insight into the organization before and after implementing a new strategy

When Danfoss implemented a major change in their organization, objectives and internal communication, Rostra was asked to carry out a survey of the employees' work processes, habits, knowledge and attitudes before and after the implementation of the strategy.

The study's methodology was primarily based on focus group interviews, which Rostra conducted locally at Danfoss. The insights from the employee survey were a significant part of the basis for the strategic work of continuously developing the organization and its processes.

Would you like to hear more about focus group interviews or other services?

Contact CEO Christian Olesen at +45 26 72 94 29 or co@rostrapr.com.

We assist companies, industry organizations, and public authorities in creating effective communication initiatives.

// Focus group interview

What is a focus group interview?

A focus group interview is a form of interview where 6-12 participants in a structured process under the direction of a moderator are interviewed about one or more fixed topics based on a question guide. The focus group interview typically lasts two hours.

// Focus group interview

What is a focus group interview?

// Partnerships

Strengthen your company's agenda through partnerships

A collaboration with the right partners can strengthen your project, whether it is a campaign, a press effort, a conference or a new agenda. The right strategic partnerships can for few resources make your message relevant to your target group in new communication channels and increase its credibility.