Leverage Influencers for Targeted Impact

In today’s digital landscape, influencers play a vital role in shaping conversations and driving engagement. Their up-to-date knowledge and established credibility stem from authentic relationships with their followers, built over time. As a result, influencers can be powerful allies in reaching specific target groups effectively.

As a full-service communications, PR and influencer agency, we advise on influencer marketing and coordinate influencer collaboration projects with all types of influencers. We identify influencers that contribute to your purpose and creates measurable value.

Leverage Influencers for Targeted Impact

In today’s digital landscape, influencers play a vital role in shaping conversations and driving engagement. Their up-to-date knowledge and established credibility stem from authentic relationships with their followers, built over time. As a result, influencers can be powerful allies in reaching specific target groups effectively.

As a full-service communications, PR and influencer agency, we advise on influencer marketing and coordinate influencer collaboration projects with all types of influencers. We identify influencers that contribute to your purpose and creates measurable value.

Why should Rostra help you with influencer marketing?

"We have worked with influencer marketing for more than a decade, where both the number of influencers, the economy, the law and ambitions have reached new heights. While specialized influencer agencies represent their influencers, Rostra always represents you as a client. We advise you based on your interests, requests and situation.”
Contact Senior Advisor Mette Markussen Arre at ma@rostrapr.com or +45 28 74 33 78 to hear more.

Why should Rostra help you with influencer marketing?

"We have worked with influencer marketing for more than a decade, where both the number of influencers, the economy, the law and ambitions have reached new heights. While specialized influencer agencies represent their influencers, Rostra always represents you as a client. We advise you based on your interests, requests and situation.”
Contact Senior Advisor Mette Markussen Arre at ma@rostrapr.com or +45 28 74 33 78 to hear more.

Influencer marketing – hype or secret weapon?

Influencers occupy significant space in both traditional and digital media. It’s not just the younger generation; people of all ages encounter influencers while scrolling through their social media feeds. Whether it’s a lifestyle blogger, a fitness guru, or a tech enthusiast, influencers have become an integral part of our daily content consumption.

As your influencer agency, we help tailor your message precisely to your target group via the influencer’s channels. By collaborating with influencers, you can position your product or service in their feeds, ensuring it resonates with their language and interests. This personalized approach ensures that your message doesn’t get lost in the noise but stands out as relevant and relatable.

We specialize in influencer marketing. We identify influencers who align seamlessly with your brand’s purpose. We don’t stop at identification; we set up collaborations that maximize value for your business. Whether you’re a startup or an established corporation, our experience spans projects of all sizes.

Influencer marketing isn’t a one-size-fits-all solution. It requires a perfect alignment between your message, your brand, and the influencer. Our strategic approach ensures that the collaboration yields satisfactory results for both parties. We foster dialogue and cooperation, ensuring a win-win scenario. Remember, influencer marketing isn’t just a hype; it’s a secret weapon that can propel your brand forward. We guide you through the landscape, leveraging influencers to amplify your impact and connect with your target audience effectively.

Influencer marketing – hype or secret weapon?

Influencers occupy significant space in both traditional and digital media. It’s not just the younger generation; people of all ages encounter influencers while scrolling through their social media feeds. Whether it’s a lifestyle blogger, a fitness guru, or a tech enthusiast, influencers have become an integral part of our daily content consumption.

As your influencer agency, we help tailor your message precisely to your target group via the influencer’s channels. By collaborating with influencers, you can position your product or service in their feeds, ensuring it resonates with their language and interests. This personalized approach ensures that your message doesn’t get lost in the noise but stands out as relevant and relatable.

We specialize in influencer marketing. We identify influencers who align seamlessly with your brand’s purpose. We don’t stop at identification; we set up collaborations that maximize value for your business. Whether you’re a startup or an established corporation, our experience spans projects of all sizes.

Influencer marketing isn’t a one-size-fits-all solution. It requires a perfect alignment between your message, your brand, and the influencer. Our strategic approach ensures that the collaboration yields satisfactory results for both parties. We foster dialogue and cooperation, ensuring a win-win scenario. Remember, influencer marketing isn’t just a hype; it’s a secret weapon that can propel your brand forward. We guide you through the landscape, leveraging influencers to amplify your impact and connect with your target audience effectively.

The Art of Influencer Matchmaking

In the realm of influencer marketing, the secret sauce lies in strategic matchmaking. From household names with massive followings to micro-influencers with dedicated core fans, influencers come in various forms. While follower count matters, it’s not the sole determinant of impact. We specialize in assessing collaboration opportunities, focusing on the message and the intended audience.

We look at a wide range of factors when evaluating a collaboration with an influencer. As an example, the followers' engagement and interaction say a lot about the relationship between the influencer and the followers. Before entering a collaboration with an influencer, we also assess which channels the influencer prefers and where they have the greatest impact.

Create results with influencer marketing

Many influencers have followers who see them more as friends and, therefore, more trustworthy than other sources of information. It is appealing to get your messages into that relationship. However, you can also be dazzled by the influencers' popularity and number of followers and completely forget to look at how to ensure the desired quality in a future collaboration.

When you want the influencer's own approach to the product, you also give the influencer a high degree of control over the communication. Our work therefore consists of, among other things, defining the framework and approach regarding the effort, so that both parties have a fair platform to work from.

Likewise, we focus on the influencer's ability to adapt the project to one’s universe in terms of quality, storytelling and language aesthetics, images and video. In this way, we help to create a natural narrative in the influencer's relevant channels and the common thread between the client’s messages and the target group.

In this manner, we help to facilitate a successful collaboration between client and influencer. We work for you and your interests, while the influencer agency takes care of the influencer's interests.

The Art of Influencer Matchmaking

In the realm of influencer marketing, the secret sauce lies in strategic matchmaking. From household names with massive followings to micro-influencers with dedicated core fans, influencers come in various forms. While follower count matters, it’s not the sole determinant of impact. We specialize in assessing collaboration opportunities, focusing on the message and the intended audience.

We look at a wide range of factors when evaluating a collaboration with an influencer. As an example, the followers' engagement and interaction say a lot about the relationship between the influencer and the followers. Before entering a collaboration with an influencer, we also assess which channels the influencer prefers and where they have the greatest impact.

Create results with influencer marketing

Many influencers have followers who see them more as friends and, therefore, more trustworthy than other sources of information. It is appealing to get your messages into that relationship. However, you can also be dazzled by the influencers' popularity and number of followers and completely forget to look at how to ensure the desired quality in a future collaboration.

When you want the influencer's own approach to the product, you also give the influencer a high degree of control over the communication. Our work therefore consists of, among other things, defining the framework and approach regarding the effort, so that both parties have a fair platform to work from.

Likewise, we focus on the influencer's ability to adapt the project to one’s universe in terms of quality, storytelling and language aesthetics, images and video. In this way, we help to create a natural narrative in the influencer's relevant channels and the common thread between the client’s messages and the target group.

In this manner, we help to facilitate a successful collaboration between client and influencer. We work for you and your interests, while the influencer agency takes care of the influencer's interests.

And how was it with the rules?

In line with the influencers' popularity and companies' increased interest in working with them, the Marketing Practices Act also had to follow suit. This has on several occasions resulted in updated guidelines from the consumer ombudsman that imposes a significant responsibility on the company.

Together with Rostra, you can be sure that the project complies with the Marketing Practices Act and follows fair marketing practice.

And how was it with the rules?

In line with the influencers' popularity and companies' increased interest in working with them, the Marketing Practices Act also had to follow suit. This has on several occasions resulted in updated guidelines from the consumer ombudsman that imposes a significant responsibility on the company.

Together with Rostra, you can be sure that the project complies with the Marketing Practices Act and follows fair marketing practice.