Push your message into the target groups’ conversations

Influencers are up-to-date and have a high level of credibility. This is on account of relationships with the audience, trust and community which have taken time to build. Therefore, influencers can help to reach a target group with great impact, just as they can help to elucidate your message so that it is spot-on with the target group.

Rostra advises on influencer marketing and coordinates efforts in collaboration with all types of influencers. We help to find exactly the influencers who can contribute the most to your purpose and coordinate the collaboration so that it creates the most value for you.

Push your message into the target groups’ conversations

Influencers are up-to-date and have a high level of credibility. This is on account of relationships with the audience, trust and community which have taken time to build. Therefore, influencers can help to reach a target group with great impact, just as they can help to elucidate your message so that it is spot-on with the target group.

Rostra advises on influencer marketing and coordinates efforts in collaboration with all types of influencers. We help to find exactly the influencers who can contribute the most to your purpose and coordinate the collaboration so that it creates the most value for you.

Why should Rostra help you with influencer marketing?

"We have worked with influencer marketing for more than a decade, where both the number of influencers, the economy, the law and ambitions have reached new heights. While specialized influencer agencies represent their influencers, Rostra always represents you as a client. We advise you based on your interests, requests and situation.”
Contact Senior Advisor Mette Markussen Arre at ma@rostrapr.com or +45 28 74 33 78 to hear more.

Why should Rostra help you with influencer marketing?

"We have worked with influencer marketing for more than a decade, where both the number of influencers, the economy, the law and ambitions have reached new heights. While specialized influencer agencies represent their influencers, Rostra always represents you as a client. We advise you based on your interests, requests and situation.”
Contact Senior Advisor Mette Markussen Arre at ma@rostrapr.com or +45 28 74 33 78 to hear more.

Influencer marketing – a hype or secret weapon?

Influencers take up a lot of space in the media as well as the media consumption of many target groups – not just the young. Few people can scroll through their social media feed without seeing an influencer or a friend who has left a comment on a blogger's post.

Influencer marketing makes it possible to shape a message or a product in the target group's personal news feed with an accurate angle that speaks the language of the target group. Therefore, influencer marketing has been one of Rostra's business areas for many years.

Influencer marketing is not limited to specific industries. It is a communication strategy that can be adapted to most types of companies and organizations. At Rostra, we start by developing the proper strategy and a good concept for the collaboration and the specific message. We have experience with both small and large projects as well as small and large clients.

However, this does not mean that influencer marketing is necessarily always the right solution in all situations. There must be a perfect match between message, sender and influencer. Also, there must be a dialogue and cooperation so that the results of the project are satisfactory for both parties.

Influencer marketing – a hype or secret weapon?

Influencers take up a lot of space in the media as well as the media consumption of many target groups – not just the young. Few people can scroll through their social media feed without seeing an influencer or a friend who has left a comment on a blogger's post.

Influencer marketing makes it possible to shape a message or a product in the target group's personal news feed with an accurate angle that speaks the language of the target group. Therefore, influencer marketing has been one of Rostra's business areas for many years.

Influencer marketing is not limited to specific industries. It is a communication strategy that can be adapted to most types of companies and organizations. At Rostra, we start by developing the proper strategy and a good concept for the collaboration and the specific message. We have experience with both small and large projects as well as small and large clients.

However, this does not mean that influencer marketing is necessarily always the right solution in all situations. There must be a perfect match between message, sender and influencer. Also, there must be a dialogue and cooperation so that the results of the project are satisfactory for both parties.

Matchmaking is key to influencer marketing

There are several types of influencers – from well-known faces with a lot of followers to micro-influencers with few, but active core followers. The number of followers is of course an important factor in reaching a wide audience, but it is certainly not the only one. At Rostra, we help to assess the possibilities of a collaboration with a focus on the message and the receivers.

We look at a wide range of factors when evaluating a collaboration with an influencer. As an example, the followers' engagement and interaction say a lot about the relationship between the influencer and the followers. Before entering a collaboration with an influencer, we also assess which channels the influencer prefers and where they have the greatest impact.

Create results with influencer marketing

Many influencers have followers who see them more as friends and, therefore, more trustworthy than other sources of information. It is appealing to get your messages into that relationship. However, you can also be dazzled by the influencers' popularity and number of followers and completely forget to look at how to ensure the desired quality in a future collaboration.

When you want the influencer's own approach to the product, you also give the influencer a high degree of control over the communication. Our work therefore consists of, among other things, defining the framework and approach regarding the effort, so that both parties have a fair platform to work from.

Likewise, we focus on the influencer's ability to adapt the project to one’s universe in terms of quality, storytelling and language aesthetics, images and video. In this way, we help to create a natural narrative in the influencer's relevant channels and the common thread between the client’s messages and the target group.

In this manner, we help to facilitate a successful collaboration between client and influencer. We work for you and your interests, while the influencer agency takes care of the influencer's interests.

Matchmaking is key to influencer marketing

There are several types of influencers – from well-known faces with a lot of followers to micro-influencers with few, but active core followers. The number of followers is of course an important factor in reaching a wide audience, but it is certainly not the only one. At Rostra, we help to assess the possibilities of a collaboration with a focus on the message and the receivers.

We look at a wide range of factors when evaluating a collaboration with an influencer. As an example, the followers' engagement and interaction say a lot about the relationship between the influencer and the followers. Before entering a collaboration with an influencer, we also assess which channels the influencer prefers and where they have the greatest impact.

Create results with influencer marketing

Many influencers have followers who see them more as friends and, therefore, more trustworthy than other sources of information. It is appealing to get your messages into that relationship. However, you can also be dazzled by the influencers' popularity and number of followers and completely forget to look at how to ensure the desired quality in a future collaboration.

When you want the influencer's own approach to the product, you also give the influencer a high degree of control over the communication. Our work therefore consists of, among other things, defining the framework and approach regarding the effort, so that both parties have a fair platform to work from.

Likewise, we focus on the influencer's ability to adapt the project to one’s universe in terms of quality, storytelling and language aesthetics, images and video. In this way, we help to create a natural narrative in the influencer's relevant channels and the common thread between the client’s messages and the target group.

In this manner, we help to facilitate a successful collaboration between client and influencer. We work for you and your interests, while the influencer agency takes care of the influencer's interests.

And how was it with the rules?

In line with the influencers' popularity and companies' increased interest in working with them, the Marketing Practices Act also had to follow suit. This has on several occasions resulted in updated guidelines from the consumer ombudsman that imposes a significant responsibility on the company.

Together with Rostra, you can be sure that the project complies with the Marketing Practices Act and follows fair marketing practice.

And how was it with the rules?

In line with the influencers' popularity and companies' increased interest in working with them, the Marketing Practices Act also had to follow suit. This has on several occasions resulted in updated guidelines from the consumer ombudsman that imposes a significant responsibility on the company.

Together with Rostra, you can be sure that the project complies with the Marketing Practices Act and follows fair marketing practice.