The campaign reached all teachers and parents in the primary school

The connection to school – or the lack of it – is the area that is statistically most closely related to whether children and young people later become criminals. It is therefore one of the focus areas of the Danish Crime Prevention Council, which also contains the well-being campaign 'Forældrefiduser'.

Rostra developed and launched the campaign aimed at parents, teachers, principals, school boards, stakeholders in the field and the general public. Rostra prepared, among other things, a comprehensive "toolbox" with tips, inspiration, checklists and good advice for social activities that can strengthen classroom cohesion. The campaign was received extremely positively by the target groups.

Would you like to hear more about press work or other services?

Contact CEO Flemming Mieth at +45 29 27 97 55 or fm@rostrapr.com.

We assist companies, industry organizations, and public authorities in creating effective communication initiatives.

// Focus group interview

What is a focus group interview?

A focus group interview is a form of interview where 6-12 participants in a structured process under the direction of a moderator are interviewed about one or more fixed topics based on a question guide. The focus group interview typically lasts two hours.

// Focus group interview

What is a focus group interview?

// Partnerships

Strengthen your company's agenda through partnerships

A collaboration with the right partners can strengthen your project, whether it is a campaign, a press effort, a conference or a new agenda. The right strategic partnerships can for few resources make your message relevant to your target group in new communication channels and increase its credibility.