The campaign reached all teachers and parents in the primary school

The connection to school – or the lack of it – is the area that is statistically most closely related to whether children and young people later become criminals. It is therefore one of the focus areas of the Danish Crime Prevention Council, which also contains the well-being campaign 'Forældrefiduser'.

Rostra developed and launched the campaign aimed at parents, teachers, principals, school boards, stakeholders in the field and the general public. Rostra prepared, among other things, a comprehensive "toolbox" with tips, inspiration, checklists and good advice for social activities that can strengthen classroom cohesion. The campaign was received extremely positively by the target groups.

Would you like to hear more about press work or other services?

Contact CEO Flemming Mieth at +45 29 27 97 55 or

We assist companies, industry organizations, and public authorities in creating effective communication initiatives.

Read more about some of our expertise below.