Set the direction for your communication
The actual process of preparing the communication strategy is often almost as important as the strategy itself. This is as a good process uncovers the current strengths, weaknesses, opportunities and challenges for the organization and facilitates an internal clarification of how the organization will communicate in the future.
Rostra can help prepare an operational communication strategy that ensures coherence in your communication.
Set the direction for your communication
The actual process of preparing the communication strategy is often almost as important as the strategy itself. This is as a good process uncovers the current strengths, weaknesses, opportunities and challenges for the organization and facilitates an internal clarification of how the organization will communicate in the future.
Rostra can help prepare an operational communication strategy that ensures coherence in your communication.
Why should Rostra help with your communication strategy?
Why should Rostra help with your communication strategy?
What is a good communication strategy for you?
"Who communicates what to whom, when and how." This is an example of how a simple communication strategy could be formulated, as these elements are the core of a communication strategy. However, few organizations can state their communication needs so simply.
We do not believe that there are rules for how a communication strategy should be. We also do not believe that there is only one way to reach a sound communication strategy. It depends on the organization and its situation as well as the purpose of the communication strategy. In order to hit the right target, the communication strategy should be developed based on your organization's specific situation and with an outline of the strongest communication tools that the organization has available today.
For some organizations, it is important that the communication strategy specifies a number of technical details regarding the tone and style of communication, channels and target groups. For others, the most important thing is that the communication strategy formulates the specific messages, so that the communication is clearly defined across contact points. For some others, it is best if the communication strategy only describes a division of responsibilities and the correct procedures.
Therefore, the right communication strategy is the one that works for you.
What is a good communication strategy for you?
"Who communicates what to whom, when and how." This is an example of how a simple communication strategy could be formulated, as these elements are the core of a communication strategy. However, few organizations can state their communication needs so simply.
We do not believe that there are rules for how a communication strategy should be. We also do not believe that there is only one way to reach a sound communication strategy. It depends on the organization and its situation as well as the purpose of the communication strategy. In order to hit the right target, the communication strategy should be developed based on your organization's specific situation and with an outline of the strongest communication tools that the organization has available today.
For some organizations, it is important that the communication strategy specifies a number of technical details regarding the tone and style of communication, channels and target groups. For others, the most important thing is that the communication strategy formulates the specific messages, so that the communication is clearly defined across contact points. For some others, it is best if the communication strategy only describes a division of responsibilities and the correct procedures.
Therefore, the right communication strategy is the one that works for you.
In what cases do you need a communication strategy?
You can have too many strategies. You can also have too many strategy processes. Remember, to not have a strategy is also a strategy.
Hvis du er i tvivl, om I har brug for en kommunikationsstrategi, kan du gennemgå nedenstående liste over situationer, hvor det er en rigtig god ide at have en kommunikationsstrategi:
- If you are a new or reorganized organization or business unit.
- When you launch or relaunch initiatives that must be widely communicated, e.g., a new product.
- When you are in the process of major organizational changes.
- When you simultaneously communicate to several different target groups, e.g., current and future customers.
- When you simultaneously communicate several different messages, e.g., different services or products.
- When you communicate through several different channels, e.g., via your website, on social media and in the press.
- When you refer to several different managers, e.g., from different departments or separate organizations.
- When there are several of you who speak publicly about the organization, e.g., a CEO, a press manager and your consultants.
- When other actors (internal and external) are heavily dependent on your services.
- When you work with risk management and contingency plans.
- When communication situations repeatedly drag out, e.g., due to doubts about procedures or approvals, discussions on interpretations or conflicting precedent.
If you, as a manager, project manager or coordinator find yourself in one of the situations without a valid communication strategy, we would recommend that you start the process of preparing a communication strategy. In this case, we can help you. We advise our clients on communication strategies every single day, and we have developed several hundred communication strategies for private companies, public authorities, NGOs, professional organizations and associations.
In what cases do you need a communication strategy?
You can have too many strategies. You can also have too many strategy processes. Remember, to not have a strategy is also a strategy.
Hvis du er i tvivl, om I har brug for en kommunikationsstrategi, kan du gennemgå nedenstående liste over situationer, hvor det er en rigtig god ide at have en kommunikationsstrategi:
- If you are a new or reorganized organization or business unit.
- When you launch or relaunch initiatives that must be widely communicated, e.g., a new product.
- When you are in the process of major organizational changes.
- When you simultaneously communicate to several different target groups, e.g., current and future customers.
- When you simultaneously communicate several different messages, e.g., different services or products.
- When you communicate through several different channels, e.g., via your website, on social media and in the press.
- When you refer to several different managers, e.g., from different departments or separate organizations.
- When there are several of you who speak publicly about the organization, e.g., a CEO, a press manager and your consultants.
- When other actors (internal and external) are heavily dependent on your services.
- When you work with risk management and contingency plans.
- When communication situations repeatedly drag out, e.g., due to doubts about procedures or approvals, discussions on interpretations or conflicting precedent.
If you, as a manager, project manager or coordinator find yourself in one of the situations without a valid communication strategy, we would recommend that you start the process of preparing a communication strategy. In this case, we can help you. We advise our clients on communication strategies every single day, and we have developed several hundred communication strategies for private companies, public authorities, NGOs, professional organizations and associations.