Contact

Christian Olesen

CEO, Managing Partner

Christian Olesen

Christian advises clients in numerous industries including medical, energy, mobility, hospitality, construction, and food. He has also worked as an analyst and adviser for several political parties as well as an editor for seven years with more than 250 publications for the European Commission in Denmark. Additionally, Christian has worked as head of secretariat at the trade organization for generic medicine.

Christian’s list of clients includes Velux, DNV, Crowne Plaza, Turner Broadcasting, Henning Larsen Architects, Novo Zymes, Orifarm, Danfoss, Hofor, British Airways, The Ministry of Finance, The Ministry of Social Affairs, Dansk Metal, LO and numerous other companies, trade organizations and political parties.

Christian also leads our in-house research team at Rostra Research and is also responsible for our market analysis. Over the years, he has conducted more than 600 focus group interviews and also advise several clients in translating data into strategies and effective communication.

When he is not advising clients, Christian gives lectures on communications and market analysis and mentors aspiring talents in the communications industry.

Christian holds a cand.comm from Roskilde University.

Christoffer Hovaldt

Senior Advisor

T: +45 26 70 52 82

E: ch@rostrapr.com

Christoffer Hovaldt

Christoffer joined Rostra Kommunikation in 2014 and works as a senior adviser and client director. Christoffer advises clients on public relations, communication strategies, public affairs, board services, and campaigns.

Christoffer works for clients in Denmark and internationally through the FleishmanHillard agency network. His clients include SAP, AT&T, Novartis, Merck, the Ministry of Environment, The European Commission, the Energy Agency, Icelandair, Bose, the Municipality of Copenhagen, ChargePoint and the trade organization for the Danish fashion industry Danish Fashion and Textile.

Christoffer works with complex communication projects for medical, tech, and energy companies. In addition, he works with public affairs for companies and trade organizations and serves as project manager on small and large scale campaign projects for Danish ministries and national agencies. He has also conducted nation-wide speech engagement tours for the Danish Environmental Protection Agency.

Christoffer holds a Master of Arts in Communications from the University of Copenhagen.

Mette Markussen Arre

Client Director, Partner

T: +45 28 74 33 78

E: ma@rostrapr.com

Mette Markussen Arre

Mette joined Rostra Kommunikation in 2012 and works as a senior adviser, client director, and PR specialist. She works with B2C communications for Danish and international brands in the FMCG, tourism, tech, interior, and beauty industries.

Mette advises clients on PR strategies, messaging, and content and has vast insights in the Danish media landscape. She ensures all aspects from planning and coordination to executing large- and small-scale PR projects, and she often works in cross-market teams in Denmark and internationally through the FleishmanHillard agency network.

Her clients include brands such as Lavazza, Icelandair, Minor Hotels, Fitbit, Bose, Merrild, Profil Optik by Synsam, WD-40, Fjällräven, nemlig.com, Henkel, Arcus, Tefal, Dagrofa, and Naver Collection. nemlig.com, Henkel, Arcus, Tefal, Dagrofa, Naver Collection og mange andre.

Additionally, Mette advises clients on media collaborations, influencer marketing, and social media. She has deep insight on how to push messages on the terms that apply for each media and understands how to build relations with existing and new target groups. She also helps entering media agreements for our clients and builds campaigns and projects in collaboration with relevant partners.

Mette holds a Master of Arts in International Business Communication from Copenhagen Business School.

Team

Jonas Alexander Nøhr-Larsen

Communications Advisor

T: 26 64 65 35

Jonas Alexander Nøhr-Larsen

Jonas is a communications consultant specializing in editorial formats and Danish media.

As a trained journalist with 15 years of experience in TV, online journalism and sports, and founder of his own niche media, Jonas has extensive experience with both visual and written media and an ingrained understanding of targeting angles and texts to specific media and recipients.

Jonas has also worked with virtually all live TV formats both on screen and behind the camera and has made several documentary series.

At Rostra, Jonas works with press and communications activities for brands such as Icelandair, WD-40, NH Collection, Aerbio and Profil Optik. Before joining us, he was in charge of commercial partnerships with betting companies such as Unibet and Danske Spil at Viaplay.

Jonas has a bachelor’s degree in journalism from the University of Southern Denmark.

Rikke Uldall-Ekman

Communications Advisor

T: +45 22 12 23 09

Rikke Uldall-Ekman

Rikke joined Rostra in 2022 and is currently a Communications Advisor. She is responsible for the planning and implementation of communication and PR activities for a wide range of Danish and international brands in sectors such as energy, tech, mobility, retail, and entertainment.

Rikke works on developing and executing communication strategies that enhance the visibility and positioning of both large and small companies. She has extensive experience in press relations and media handling, which helps effectively communicate clients’ messages. Additionally, Rikke has significant experience in creating and producing social media content and advises our clients on content, formats, and platforms.

Her clients include brands like XPENG, Elgiganten, Lavazza, Icelandair, WD-40, Watts, ChargePoint, The Good Food Institute, Portuguese Trade & Investment Agency (AICEP), Kjærstrup Chokolade, and many more.

Rikke holds a BA in International Business Communication and an MSc in Organisational Innovation & Entrepreneurship.

Trine Tapdrup

Communications Advisor

T: +45 60 57 70 67

Trine Tapdrup

Trine joined Rostra in 2022 and is currently a Communications Advisor. In this role, she has worked across a broad range of communication tasks, including the planning and execution of campaigns and conducting analyses.

Trine has experience in conducting qualitative analyses and producing reports for Innargi, Danmission, and Novasol. She has also worked on content production for the Danish Health Authority’s knowledge banks ‘Dignified Elderly Care’ and ‘Better Meals,’ carried out a LinkedIn campaign for the Danish Agency for International Recruitment and Integration (SIRI), and contributed to creating a digital guest teacher program for the Ministry of Education. Additionally, she has led press efforts for a range of clients, including Profil Optik, Lavazza, and headspace.

Previously, Trine was employed at Rambøll Management Consulting, where she worked with public sector clients such as agencies, ministries, and municipalities.

Trine holds a master’s degree in communication from Aalborg University in Copenhagen.

Lars L. Nielsen

Public Affairs Partner

T: +45 23 24 37 36

Lars L. Nielsen

Lars has over 20 years of experience in public affairs and strategic communication across a wide range of sectors. With a background in the communications industry, the Danish Bankers Association, and as Press and Secretariat Manager for the Danish Social Liberal Party, Lars possesses the skills to thoroughly analyze any task. This results in targeted strategies that translate into effective leadership or change communication.

Tobias Bagge

Film Producer

T: +45 30 25 08 91

Tobias Bagge

Tobias Bagge is the owner of the production company PixelMe and has over 20 years of experience producing visual content for both national and international companies and organizations. With a background in communication (cand.comm.) and previous experience at DR, Tobias has worked with a wide range of clients, including the EU, multiple Danish ministries, as well as the Novo Nordisk Foundation, Carlsberg Foundation, Lundbeck Foundation, and A.P. Møller Foundation. He has also produced television content for networks like DR, TV2, SVT, NRK, Arte, HBO, and BBC. Tobias’ current projects include collaborations with the Velux Foundation, NATO, several Danish universities, and ZOO. He has a strong industry network and works closely with leading players in visual production and distribution.

Julia Radovic Nielsen

Junior Consultant

T: +45 20 29 03 40

Julia Radovic Nielsen

Julia is a journalism student pursuing a master’s degree in journalism at the University of Southern Denmark (SDU), where she also earned a bachelor’s degree in international business communication. In her role at Rostra, she conducts interviews, collects data, and structures analysis material. She has experience in writing articles and content for both digital and print platforms, press releases, social media content, and planning (press) events for small and medium-sized enterprises.

Kirsten Munch Andersen

Public Affairs Partner

T: +45 27 24 00 02

Kirsten Munch Andersen

Kirsten has worked at the intersection of politics, communication, and public affairs for 25 years. She has a background in business law, extensive management experience, and an exceptional understanding of politics from the inside.

Kirsten has served as party secretary/director for the Moderates and deputy director for Venstre, as well as director and political director for the trade and employer organizations DOFK and HORESTA.

Kirsten excels in political advocacy and strategic communication, as well as organizational and business development, particularly in membership and political organizations.

Peter Arnfeldt

Public Affairs Partner

T: +45 40 55 80 05

Peter Arnfeldt

Peter works at the intersection of politics and media, engaging in dialogue with the media, politicians, and civil servants. He has extensive experience in crisis management, media training, and political strategy for both politicians and organizations. Peter is a former Special Advisor and Press Officer at the Ministry of Finance, Ministry of Business, Ministry of Taxation, Ministry of Education, as well as a former Communications Director at Dong Energy A/S (now Ørsted A/S) and VKR Holding A/S. He has been an independent advisor for the past 10 years, working with both private and public clients.

Helena Mildow

Junior Graphics Assistant

T: +45 20 21 15 83

Helena Mildow

Helena is a creative and innovative digital designer with a flair for visual storytelling and graphic campaign communication, especially for social media campaigns. She has been with Rostra Kommunikation since 2022.

Helena has a keen eye for digital aesthetics and graphic details, which elevate the visual expression of campaign materials, animation films, and illustrations, bringing their graphic narrative to life. She develops graphic ideas and concepts of all types and executes them in the formats and software best suited to the specific task.

Helena works across all genres of digital campaign graphics, from comic-style illustrations to image montages with an exclusive look and high production value. She has delivered these projects for both large international brands and several Danish industry organizations.

Ditte Georg Yahin

Public Affairs Partner

T: +45 25 33 56 22

Ditte Georg Yahin

Ditte has more than 10 years of experience delivering results for political and commercial organizations. She advises on strategic communication, PR, debates, campaigns, social media, media training, and speechwriting. Additionally, Ditte is an external lecturer at the Danish School of Media and Journalism. She is a former head of international content business at Mynewsdesk and has been a top consultant at the Danish Confederation of Trade Unions (LO).

Kristin Sørum

Publisher

T: +45 30 95 11 25

Kristin Sørum

Kristin Sørum is the owner of the publishing house SPITZEN Publish and serves as a book support specialist, helping authors realize their publishing dreams. SPITZEN Publish is a co-publishing house that offers tailored support throughout the entire publishing process, from manuscript assistance and book design to printing and distribution. Kristin ensures that authors feel supported and secure while she handles project management and the practical aspects of publishing. The publishing house releases both physical and digital books, widely distributed in the Danish market and internationally via platforms like Amazon.

Rasmus Dybendal

Graphics Lead

T: +45 20 40 97 80

Rasmus Dybendal

Rasmus Dybendal is an experienced graphic designer and art director specializing in visual communication, branding, and campaign design. He has worked with public authorities and companies in the pharmaceutical, tech, and financial sectors. Rasmus is an expert in visually communicating complex and technical topics to diverse audiences. His expertise also includes branding and developing visual identities for events and partnerships.

Jarl Cordua

Senior Advisor

T: +45 31 71 87 18

Jarl Cordua

For 30 years, Jarl has dealt with politics and the media, especially as a political commentator, but also as a host both on radio and on TV. He also has experience in advising politicians and businesses in, among other things, Danish Industry.

He is strong in analysis and consultancy with a view to political advocacy and stakeholder management, strategy towards politicians and civil servants, crisis management, strategic communication, debate and social media. He can both write sharply and take a journalistic angle.

Jarl gives lectures and writes regularly in Berlingske about politics and has for almost 10 years been part of the panel in “Besserwisserne” on TV2News

René Sejling

Web Consultant

T: +45 22 33 46 70

René Sejling

Rene is Rostra’s IT specialist, focusing on WordPress solutions. With 17 years of experience in web design and coding, he assists clients with everything from e-commerce solutions to ongoing support and maintenance.

Oliver Als

Graphic Designer

T: +45 26 11 13 16

Oliver Als

Oliver is a graphic designer with a passion for graphic details and a dedication to creating meaningful design solutions. He has a strong interest in business development and branding and has worked throughout his career at a tech venture builder agency, where he helped smaller startups develop concepts and brands ready for the market. His work encompasses everything from creating visual identities to video production and content for social media. Oliver graduated as a multimedia designer from Copenhagen Business Academy in 2021.

Michael Lund

Digital Marketing Specialist

Michael Lund

Michael has over 15 years of expertise in digital marketing. He specializes in strategic planning and the implementation of digital marketing solutions. With his deep insights into digital marketing, Michael helps businesses optimize their presence and achieve business goals.

Michael translates data into valuable decisions and works closely with clients and teams to ensure all solutions are targeted and results-oriented. He has a proven ability to deliver value in complex and competitive digital landscapes.

Kenny Kennedy

Digital Specialist

T: +45 26 34 77 80

Kenny Kennedy

Kenny has over 6 years of experience in usability testing, problem-solving, information architecture, and web design. Kenny is dedicated to creating intuitive, technically solid solutions that enhance user experience through UI design and web development. With a strong background in Photoshop, CSS, HTML, JavaScript, WordPress, and Elementor, he has developed and implemented dynamic, responsive websites tailored to meet clients’ unique needs. He is passionate about delivering customized digital experiences through prototyping and visual communication, always with a focus on usability and functionality.

Malene Vassing

Accounting

T: +45 25 48 76 62

Malene Vassing

Malene Vassing has been an accounting consultant at Rostra since April 2022. She manages the entire accounting function, including bookkeeping, financial statements, VAT, payroll, budgeting, and liquidity management. Malene holds an MSc in Auditing (cand.merc.aud) from CBS in Copenhagen, where she graduated in 2003. She has 5 years of experience in the auditing field at a mid-sized accounting firm, working full-time while studying. Since 2004, she has been self-employed, handling accounting for small and medium-sized businesses.

Kristine-Sofie Halfdan Petersen

Junior Consultant

T: +45 50 50 46 93

Kristine-Sofie Halfdan Petersen

Kristine-Sofie is a Junior consultant at Rostra Kommunikation, where she supports the advisory team within PR. She is currently pursuing a bachelor’s degree in business administration and Corporate Communication (HA Com) at CBS, with an academic focus on business and organizational communication. Kristine-Sofie contributes expertise in communication and stakeholder analyses, market analyses, CSR reporting, and various communication projects such as newsletters, social media, and presentations.

Søren Jørgensen

Chairman of the Board

Søren Jørgensen

Søren is the chairman of the board at Rostra and has worked professionally with board activities for more than 20 years.

Over the years, Søren has been a board member in a wide range of Danish and international companies across various industries. Additionally, Søren is a business angel with investments in around 40 different startups and young companies. Søren has also given lectures on practical board work in various contexts.

Søren has a background as a lawyer and long-time partner at Bruun & Hjejle. Until 2016, he advised clients on mergers and acquisitions.

Rostra Kommunikation er et seniordrevet PR- og kommunikationsbureau. Siden 1999 har vi rådgivet virksomheder, myndigheder og brancheorganisationer. Vi er kommunikationseksperter, analytikere, PR-specialister, journalister og tekstforfattere. Vi kommer med viden og erfaring fra forskellige brancher og bruger vores forskellige baggrunde til at udfordre hinanden og vores kunder med nye ideer og perspektiver.

Vi rådgiver om målgrupper, virkemidler og medier og hjælper vores kunder med at omsætte viden og data til reelle ændringer i holdning og handling. Udgangspunktet er vores faglighed, kreativitet og mange års erfaring.

Rostra [’rås-tra] var navnet på talerstolen ved Forum Romanum i Rom, hvorfra politikerne 300 f.Kr. kæmpede om tilhørernes opmærksomhed. I Rostra Kommunikation er vi specialister i at få målgruppernes opmærksomhed og flytte holdninger gennem effektiv kommunikation.