Identification of attitudes towards alcohol-free beer in seven countries

Alcohol-free beer is a rapidly growing market throughout the Western world. As a result, the target group becomes larger and broader than the segments that have traditionally chosen alcohol-free beer. Rostra has investigated this international trend for Carlsberg.

Rostra has carried out a series of quantitative surveys and analyses in seven selected countries to identify the perception and attitude of special target groups towards alcohol-free beer. The project went in depth with the respondents' behavior, habits, level of knowledge and attitudes to form the basis of an international communication strategy for the marketing of alcohol-free beer.

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Contact CEO Christian Olesen at +45 26 72 94 29 or co@rostrapr.com.

We assist companies, industry organizations, and public authorities in creating effective communication initiatives.

// Focus group interview

What is a focus group interview?

A focus group interview is a form of interview where 6-12 participants in a structured process under the direction of a moderator are interviewed about one or more fixed topics based on a question guide. The focus group interview typically lasts two hours.

// Focus group interview

What is a focus group interview?

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