A collaboration with the right partners can strengthen your project, whether it is a campaign, a press effort, a conference or a new agenda. The right strategic partnerships can for few resources make your message relevant to your target group in new communication channels and increase its credibility.
Identification of attitudes towards alcohol-free beer in seven countries
Alcohol-free beer is a rapidly growing market throughout the Western world. As a result, the target group becomes larger and broader than the segments that have traditionally chosen alcohol-free beer. Rostra has investigated this international trend for Carlsberg.
Rostra has carried out a series of quantitative surveys and analyses in seven selected countries to identify the perception and attitude of special target groups towards alcohol-free beer. The project went in depth with the respondents' behavior, habits, level of knowledge and attitudes to form the basis of an international communication strategy for the marketing of alcohol-free beer.