Identification of attitudes towards alcohol-free beer in seven countries

Alcohol-free beer is a rapidly growing market throughout the Western world. As a result, the target group becomes larger and broader than the segments that have traditionally chosen alcohol-free beer. Rostra has investigated this international trend for Carlsberg.

Rostra has carried out a series of quantitative surveys and analyses in seven selected countries to identify the perception and attitude of special target groups towards alcohol-free beer. The project went in depth with the respondents' behavior, habits, level of knowledge and attitudes to form the basis of an international communication strategy for the marketing of alcohol-free beer.

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