Qualitative market analysis and advice on marketing

Braun AG is one of the world's absolute leading brands in electric shavers. The purpose of the project was to highlight opportunities and challenges to get women in the age group between 25 and 40 to buy an electric shaver for their husbands.

Rostra conducted a series of focus group interviews with women in the target group. Based on this, we analyzed the target group's habits, behavior, level of knowledge and attitudes towards Braun's products. Rostra also translated the analysis into specific recommendations and advice on possible marketing strategies.

Would you like to hear more about analyses or other services?

Contact CEO Christian Olesen at +45 26 72 94 29 or co@rostrapr.com.

We assist companies, industry organizations, and public authorities in creating effective communication initiatives.

// Focus group interview

What is a focus group interview?

A focus group interview is a form of interview where 6-12 participants in a structured process under the direction of a moderator are interviewed about one or more fixed topics based on a question guide. The focus group interview typically lasts two hours.

// Focus group interview

What is a focus group interview?

// Partnerships

Strengthen your company's agenda through partnerships

A collaboration with the right partners can strengthen your project, whether it is a campaign, a press effort, a conference or a new agenda. The right strategic partnerships can for few resources make your message relevant to your target group in new communication channels and increase its credibility.