Qualitative market analysis and advice on marketing
Braun AG is one of the world's absolute leading brands in electric shavers. The purpose of the project was to highlight opportunities and challenges to get women in the age group between 25 and 40 to buy an electric shaver for their husbands.
Rostra conducted a series of focus group interviews with women in the target group. Based on this, we analyzed the target group's habits, behavior, level of knowledge and attitudes towards Braun's products. Rostra also translated the analysis into specific recommendations and advice on possible marketing strategies.