Media relations for colorful beauty products

Schwarzkopf is not just one of the most well-known brands among hair products. Under Schwarzkopf belong legendary brands such as got2b, Blonde and Gliss.

For a number of years, Rostra has been a full service PR agency in Denmark for Schwarzkopf and the many beauty products in the portfolio, where we have been responsible for product launches, samplings and press events such as styling sessions leading up to the Eurovision Song Contest. We have also coordinated press trips and interviews with Claudia Schiffer, Heidi Klum and Elsa Hosk.

Would you like to hear more about product PR or other services?

Contact CEO Flemming Mieth at +45 29 27 97 55 or fm@rostrapr.com.

We assist companies, industry organizations, and public authorities in creating effective communication initiatives.

// Focus group interview

What is a focus group interview?

A focus group interview is a form of interview where 6-12 participants in a structured process under the direction of a moderator are interviewed about one or more fixed topics based on a question guide. The focus group interview typically lasts two hours.

// Focus group interview

What is a focus group interview?

// Partnerships

Strengthen your company's agenda through partnerships

A collaboration with the right partners can strengthen your project, whether it is a campaign, a press effort, a conference or a new agenda. The right strategic partnerships can for few resources make your message relevant to your target group in new communication channels and increase its credibility.