


Prepare for critical interviews and media attention with professional media training
Media training helps you perform at your best when interviewed by the press. If you want to deliver the desired messages as believably and comprehensibly as possible, you should complete media training focusing on the current topic before your interview. An interview is not an everyday conversation, and you must be prepared for a little bit of everything. The more energy and overview you demonstrate during the interview, the better you can shape the interview in a positive direction and avoid making mistakes.



Prepare for critical interviews and media attention with professional media training
Media training helps you perform at your best when interviewed by the press. If you want to deliver the desired messages as believably and comprehensibly as possible, you should complete media training focusing on the current topic before your interview. An interview is not an everyday conversation, and you must be prepared for a little bit of everything. The more energy and overview you demonstrate during the interview, the better you can shape the interview in a positive direction and avoid making mistakes.



Why should Rostra help you with media training?
Why should Rostra help you with media training?



Have the best interview with media training
The interview is one of the most important tools for communicating through the media. The impression you leave can be of great importance to both your own and your organization’s credibility and reputation. Therefore, how you perform as a spokesperson during an interview is of great importance.
Fundamentally, a spokesperson must not be in the way of the message. But in order to get the most out of the interview, you must also be able to communicate at eye level, take ownership of the interview, be able to see the matter from other people's perspectives and be able to handle critical and unforeseen questions.
The interview is more demanding than you might imagine - not least if the situation is under pressure, e.g., in a case of crisis. Therefore, you can benefit from media training from Rostra's experienced consultants, who have many years of experience in teaching media management, interviewing techniques, crisis communication and presentation techniques.


Have the best interview with media training
The interview is one of the most important tools for communicating through the media. The impression you leave can be of great importance to both your own and your organization’s credibility and reputation. Therefore, how you perform as a spokesperson during an interview is of great importance.
Fundamentally, a spokesperson must not be in the way of the message. But in order to get the most out of the interview, you must also be able to communicate at eye level, take ownership of the interview, be able to see the matter from other people's perspectives and be able to handle critical and unforeseen questions.
The interview is more demanding than you might imagine - not least if the situation is under pressure, e.g., in a case of crisis. Therefore, you can benefit from media training from Rostra's experienced consultants, who have many years of experience in teaching media management, interviewing techniques, crisis communication and presentation techniques.


Who needs media training?
All types of spokespeople benefit from media training, from politicians, top managers and professional experts to floor staff who have to be interviewed in the media.
With the basic media training you get:
- A solid understanding of oral communication and presentation techniques.
- Training in conveying your own messages, including your own situation and position as well as strengths and weaknesses.
- Training in comprehending and answering the journalist's follow-up questions.
- Training in handling the interview situation right from the first contact with the journalist.
Just as importantly, it boosts a spokesperson’s confidence to get presentation training and practice in delivering their messages before the meeting with the journalist. The purpose of the media training is therefore not to teach you to act, but to give you the opportunity to be relaxed, trustworthy and to inspire confidence. This is by starting from your professionalism and personality. Media training prepares you to give your best and not let yourself be negatively affected by, e.g., nervousness, pressure from the interviewer or unforeseen events.
Media training course for business managers, politicians and spokespeople
Rostra offers a one day course with media training for managers, politicians and spokespeople who need either a general introduction to oral communication as a craft, a revision of familiar material or simply train the tools. The course is adjusted individually, but typically covers both training in messages and more general presentation training.
Participants receive thorough training in media appearance and powerful tools that will strengthen their impact and credibility. At the same time, the course is an opportunity to strengthen the competences in media management and presentation of information in the organization.
The course will be based on the specific challenges and cases that are relevant to the participants. This is necessary as there will always be something unique about the spokesperson, the situation, the context or message. Regardless of the challenge, our consultants will be able to help the participants get a handle on the strategy, the messages as well as delivery to the press.
A large number of prominent organizations and business managers have completed media training courses at Rostra.
Who needs media training?
All types of spokespeople benefit from media training, from politicians, top managers and professional experts to floor staff who have to be interviewed in the media.
With the basic media training you get:
- A solid understanding of oral communication and presentation techniques.
- Training in conveying your own messages, including your own situation and position as well as strengths and weaknesses.
- Training in comprehending and answering the journalist's follow-up questions.
- Training in handling the interview situation right from the first contact with the journalist.
Just as importantly, it boosts a spokesperson’s confidence to get presentation training and practice in delivering their messages before the meeting with the journalist. The purpose of the media training is therefore not to teach you to act, but to give you the opportunity to be relaxed, trustworthy and to inspire confidence. This is by starting from your professionalism and personality. Media training prepares you to give your best and not let yourself be negatively affected by, e.g., nervousness, pressure from the interviewer or unforeseen events.
Media training course for business managers, politicians and spokespeople
Rostra offers a one day course with media training for managers, politicians and spokespeople who need either a general introduction to oral communication as a craft, a revision of familiar material or simply train the tools. The course is adjusted individually, but typically covers both training in messages and more general presentation training.
Participants receive thorough training in media appearance and powerful tools that will strengthen their impact and credibility. At the same time, the course is an opportunity to strengthen the competences in media management and presentation of information in the organization.
The course will be based on the specific challenges and cases that are relevant to the participants. This is necessary as there will always be something unique about the spokesperson, the situation, the context or message. Regardless of the challenge, our consultants will be able to help the participants get a handle on the strategy, the messages as well as delivery to the press.
A large number of prominent organizations and business managers have completed media training courses at Rostra.


Media training for TV, interview and press conferences
We plan your media training based on what will benefit you the most. For example, we ensure that the training is based on your actual and current challenges and cases. We work with realistic and current scenarios – both in terms of topics and media. The training can take place individually or in small groups and can be adapted to have more or less focus on general presentation training or very specific cases.
Topics for the media training will typically include:


Media training for TV, interview and press conferences
We plan your media training based on what will benefit you the most. For example, we ensure that the training is based on your actual and current challenges and cases. We work with realistic and current scenarios – both in terms of topics and media. The training can take place individually or in small groups and can be adapted to have more or less focus on general presentation training or very specific cases.
Topics for the media training will typically include:


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Five good tips for media training

