Public debate on road safety

While Sweden, Norway and Germany all have rules for the use of winter tyres, in Denmark it is entirely voluntary whether you want to switch to seasonal tyres. One of the Danish Tyre Safety Council’s key issues is a need for a requirement for the use of winter tires in Denmark.

Rostra helps the council put winter tires and road safety on the public agenda.

Would you like to hear more about press work or other services?

Contact CEO Flemming Mieth at +45 29 27 97 55 or

We assist companies, industry organizations, and public authorities in creating effective communication initiatives.

Read more about some of our expertise below.