


Let your stories work for you
On behalf of our clients, we work closely with the media every day. We know what ensures publicity of a product, a message, a CEO or a company. This is as we know the relevant media, editors and journalists who of course have different requirements, needs and expectations. We take all of that into account when we ensure publicity for our clients.
PR can be the key to achieving your business goals. The media is an extremely important and effective communication channel for most target groups you want to get into contact with. At the same time, good press coverage is a cost-effective method of reaching a wide audience.



Let your stories work for you
On behalf of our clients, we work closely with the media every day. We know what ensures publicity of a product, a message, a CEO or a company. This is as we know the relevant media, editors and journalists who of course have different requirements, needs and expectations. We take all of that into account when we ensure publicity for our clients.
PR can be the key to achieving your business goals. The media is an extremely important and effective communication channel for most target groups you want to get into contact with. At the same time, good press coverage is a cost-effective method of reaching a wide audience.



Why choose Rostra as your PR agency?
Why choose Rostra as your PR agency?



How we help our clients as a PR agency
Rostra can help you with your communication when you have news (good or bad) that needs to be communicated to the public. We can also help you plan a PR strategy based on a more general objective of strengthening your knowledge and your profile.
We advise you on possibilities, expectations and strategies. We help you find the best possible perspective, identify the relevant media, prepare the press material and ensure that it reaches the desired contacts. We guide you on how the story and you as the sender will be seen by the press, just as we guide you on how to avoid mistakes that could undermine the message’s credibility. If you need media training or advice on crisis communication, we can help you with that too.
If your story is complicated to convey - which there can be many reasons for - Rostra can help convey it in the most appropriate way for you. We can also prepare fact sheets, infographics or other materials if it supports the story.


How we help our clients as a PR agency
Rostra can help you with your communication when you have news (good or bad) that needs to be communicated to the public. We can also help you plan a PR strategy based on a more general objective of strengthening your knowledge and your profile.
We advise you on possibilities, expectations and strategies. We help you find the best possible perspective, identify the relevant media, prepare the press material and ensure that it reaches the desired contacts. We guide you on how the story and you as the sender will be seen by the press, just as we guide you on how to avoid mistakes that could undermine the message’s credibility. If you need media training or advice on crisis communication, we can help you with that too.
If your story is complicated to convey - which there can be many reasons for - Rostra can help convey it in the most appropriate way for you. We can also prepare fact sheets, infographics or other materials if it supports the story.


How can we help you as your PR agency?
As your PR agency, we will in collaboration with you create a PR plan focusing on your goals. Examples of this could be:
- Increase awareness of your products, your messages or your organization.
- Create awareness around new initiatives that you launch.
- Support your branding or rebranding by profiling several sides of your organization.
- Provide answers to misunderstandings about your products or your organization.
- Strengthen your opportunities to recruit new employees.
- Start a public debate – or gain a stronger voice in a current debate.
- Vise de konkrete fordele ved dit produkt for pressen, fx ved demonstration, tests, presseture eller pressebriefinger.
- Support your sales and sales activities.
- Tell about your CSR activities and work with social responsibility.
There can therefore be several good reasons to cooperate with the press.
Accelerate your press work with us as your PR agency
Rostra is a PR agency that can manage all press-related tasks and most other communication tasks. There are a number of advantages to choosing Rostra as a PR agency, both for organizations with an in-house press department and organizations with press staff:
- You get an honest look at your organization from the outside and can discuss opportunities, ideas and different scenarios in confidence - without taking organizational matters into account.
- You get more ideas to choose from as we can prepare catalogues of ideas, where we draw in creative forces from the whole agency.
- We can handle the ongoing PR activities including idea generation, production and distribution of continuous press releases based on an agreed PR plan. Through this, you maintain and increase your visibility continuously without straining internal resources.
- You can draw on experts at short notice who know your organization. For example, to equip you before an interview, arrange your press event or to assist at a press visit.
- We accept inquiries from the press, so you do not have to spend time on it.
- Fast and well-planned service for media with tight deadlines: Information about products and the organization, press photos, information on prices and distributors, etc.
- Media monitoring and media reporting, possibly preparedness and rapid response in relation to critical cases.
How can we help you as your PR agency?
As your PR agency, we will in collaboration with you create a PR plan focusing on your goals. Examples of this could be:
- Increase awareness of your products, your messages or your organization.
- Create awareness around new initiatives that you launch.
- Support your branding or rebranding by profiling several sides of your organization.
- Provide answers to misunderstandings about your products or your organization.
- Strengthen your opportunities to recruit new employees.
- Start a public debate – or gain a stronger voice in a current debate.
- Vise de konkrete fordele ved dit produkt for pressen, fx ved demonstration, tests, presseture eller pressebriefinger.
- Support your sales and sales activities.
- Tell about your CSR activities and work with social responsibility.
There can therefore be several good reasons to cooperate with the press.
Accelerate your press work with us as your PR agency
Rostra is a PR agency that can manage all press-related tasks and most other communication tasks. There are a number of advantages to choosing Rostra as a PR agency, both for organizations with an in-house press department and organizations with press staff:
- You get an honest look at your organization from the outside and can discuss opportunities, ideas and different scenarios in confidence - without taking organizational matters into account.
- You get more ideas to choose from as we can prepare catalogues of ideas, where we draw in creative forces from the whole agency.
- We can handle the ongoing PR activities including idea generation, production and distribution of continuous press releases based on an agreed PR plan. Through this, you maintain and increase your visibility continuously without straining internal resources.
- You can draw on experts at short notice who know your organization. For example, to equip you before an interview, arrange your press event or to assist at a press visit.
- We accept inquiries from the press, so you do not have to spend time on it.
- Fast and well-planned service for media with tight deadlines: Information about products and the organization, press photos, information on prices and distributors, etc.
- Media monitoring and media reporting, possibly preparedness and rapid response in relation to critical cases.


// Case
Strategic and systematic product PR for one of the world's biggest brands

