Product PR is a short cut to your next success

Product-PR can, for fewer resources, boost your sales, your brand, and the awareness of your product. New products need publicity, which can be generated with product-PR

As a PR agency working on your product launch or relaunch of an existing product, we develop the concepts and do the legwork so that your product gets lots of positive publicity in the Danish media. Some of the world's biggest brands use us for their product PR, but we also help smaller brands and businesses.

Product PR is a short cut to your next success

Product-PR can, for fewer resources, boost your sales, your brand, and the awareness of your product. New products need publicity, which can be generated with product-PR

As a PR agency working on your product launch or relaunch of an existing product, we develop the concepts and do the legwork so that your product gets lots of positive publicity in the Danish media. Some of the world's biggest brands use us for their product PR, but we also help smaller brands and businesses.

Why should Rostra help you with your product PR?

"We work closely with the most influential media, journalists and editors. Because of this, we can help you get just the right press coverage of your product. We have special competences in lifestyle products such as design, beauty, fashion, health, electronics and food. However, after more than 20 years in the industry, we have experience with almost all industries, both B2C and B2B.”
Contact CEO Flemming Mieth at fm@rostrapr.com or +45 29 27 97 55 to hear more.

Why should Rostra help you with your product PR?

"We work closely with the most influential media, journalists and editors. Because of this, we can help you get just the right press coverage of your product. We have special competences in lifestyle products such as design, beauty, fashion, health, electronics and food. However, after more than 20 years in the industry, we have experience with almost all industries, both B2C and B2B.”
Contact CEO Flemming Mieth at fm@rostrapr.com or +45 29 27 97 55 to hear more.

Product PR offers publicity that money cannot buy

The Danes live in a consumer society, and we are always on the look for products that can sweeten our lives. Because of this, many media focus on products – both the classics and product launches – which can inspire us in terms of how we should arrange our lives and homes in new ways. This is reflected in news pages, news photos and product reviews, which match readers' interests while presenting new stories.

The editors are therefore constantly on the lookout for the latest products and trends, which they can inspire and pass on to their target group. As a PR agency, we are a part of the core activities of the media process, and we are constantly in contact with journalists and editors where we offer a wealth of ideas for how our clients’ products fit in.

PR campaigns provide a different type of publicity than advertisements. Product PR provides publicity characterized by authenticity, relevance and recognition of the product. Therefore, publicity via product PR has a value that money cannot buy at the media's advertising departments.

Product PR offers publicity that money cannot buy

The Danes live in a consumer society, and we are always on the look for products that can sweeten our lives. Because of this, many media focus on products – both the classics and product launches – which can inspire us in terms of how we should arrange our lives and homes in new ways. This is reflected in news pages, news photos and product reviews, which match readers' interests while presenting new stories.

The editors are therefore constantly on the lookout for the latest products and trends, which they can inspire and pass on to their target group. As a PR agency, we are a part of the core activities of the media process, and we are constantly in contact with journalists and editors where we offer a wealth of ideas for how our clients’ products fit in.

PR campaigns provide a different type of publicity than advertisements. Product PR provides publicity characterized by authenticity, relevance and recognition of the product. Therefore, publicity via product PR has a value that money cannot buy at the media's advertising departments.

Launch products successfully

New products deserve publicity. Luckily, there are very good opportunities for a wide reach with the news of a product launch. However, being successful requires that the product launch is handled correctly. As your PR agency, we want to make sure that your product launch does not drown among all the other stories.

We have twenty years of experience in developing ideas and stories for PR campaigns that give the product news value, appeal and hype. We start by making a strategy in collaboration with our clients, after which we outline a particular action plan focusing on the product's strengths and opportunities.

As we have worked with PR, lifestyle and marketing for so many years, we have a vast experience with which strategies and types of efforts work with different products. We advise you based on the product and its qualities. Whether it is brand new or well-known products, we develop engaging ideas that present the product in just the right way for the media.

We help you through the entire process

Rostra offers full service solutions within product PR and can thus be responsible for all elements of the PR work with your product. We can also take care of selected focus areas such as product launches, press contact and press service.

The relevant efforts vary from client to client. Some of the world's largest brands have chosen us as their PR agency in Denmark, but we also help small local companies. Together with our clients, we define the most important needs and select the areas where our solutions provide the most value.

If you are on a tight schedule and need immediate assistance with a PR effort, we offer a fast-track solution where your PR campaign can be launched within a few days at no unnecessary cost to you.

Launch products successfully

New products deserve publicity. Luckily, there are very good opportunities for a wide reach with the news of a product launch. However, being successful requires that the product launch is handled correctly. As your PR agency, we want to make sure that your product launch does not drown among all the other stories.

We have twenty years of experience in developing ideas and stories for PR campaigns that give the product news value, appeal and hype. We start by making a strategy in collaboration with our clients, after which we outline a particular action plan focusing on the product's strengths and opportunities.

As we have worked with PR, lifestyle and marketing for so many years, we have a vast experience with which strategies and types of efforts work with different products. We advise you based on the product and its qualities. Whether it is brand new or well-known products, we develop engaging ideas that present the product in just the right way for the media.

We help you through the entire process

Rostra offers full service solutions within product PR and can thus be responsible for all elements of the PR work with your product. We can also take care of selected focus areas such as product launches, press contact and press service.

The relevant efforts vary from client to client. Some of the world's largest brands have chosen us as their PR agency in Denmark, but we also help small local companies. Together with our clients, we define the most important needs and select the areas where our solutions provide the most value.

If you are on a tight schedule and need immediate assistance with a PR effort, we offer a fast-track solution where your PR campaign can be launched within a few days at no unnecessary cost to you.

Rostra PR Case Spot

The Danes live in a consumer society, and we are always on the look for products that can sweeten our lives. Because of this, many media focus on products – both the classics and product launches – which can inspire us in terms of how we should arrange our lives and homes in new ways. This is reflected in news pages, news photos and product reviews, which match readers' interests while presenting new stories.

The editors are therefore constantly on the lookout for the latest products and trends, which they can inspire and pass on to their target group. As a PR agency, we are a part of the core activities of the media process, and we are constantly in contact with journalists and editors where we offer a wealth of ideas for how our clients’ products fit in.

PR campaigns provide a different type of publicity than advertisements. Product PR provides publicity characterized by authenticity, relevance and recognition of the product. Therefore, publicity via product PR has a value that money cannot buy at the media's advertising departments.

The possibilities with product PR

There is a wide range of methods for product PR, all of which can expose the product positively and create good relations with the media. At Rostra, we have many years of experience with all of them, and in collaboration with the client we choose the methods that best suit the product and the budget.

The PR agency's classic methods are:

  • Press release: Presents product launches and inspires editors with new angles on well-known products and current trends.
  • Sampling: Stages the products and makes them extra attractive for selected media.
  • Press event: Gives the media hands-on experience with the products and an opportunity to go in-depth with the product and the brand.
  • Competition: Provides good media cooperation, positive publicity and good reader experiences.
  • Product placement: Lets the products naturally stand out in the proper surroundings and places the product in an exclusive context that inspires the target group.
  • Influencer marketing: Provides contact to influencers who are relevant to the specific product.
  • Press contact: Ongoing contact with the relevant media to keep the products and the brand top-of-mind.
  • Press service: Coordinates reviews, testing of the product as well as ensures the media stable and quick access to images, prices, contact information and other materials they need at short notice just before the deadline. We are also responsible for media monitoring.

We use all the classic methods for PR campaigns for our clients, but we also like to opt for new approaches in collaboration with the client.

Rostra PR Case Spot

The Danes live in a consumer society, and we are always on the look for products that can sweeten our lives. Because of this, many media focus on products – both the classics and product launches – which can inspire us in terms of how we should arrange our lives and homes in new ways. This is reflected in news pages, news photos and product reviews, which match readers' interests while presenting new stories.

The editors are therefore constantly on the lookout for the latest products and trends, which they can inspire and pass on to their target group. As a PR agency, we are a part of the core activities of the media process, and we are constantly in contact with journalists and editors where we offer a wealth of ideas for how our clients’ products fit in.

PR campaigns provide a different type of publicity than advertisements. Product PR provides publicity characterized by authenticity, relevance and recognition of the product. Therefore, publicity via product PR has a value that money cannot buy at the media's advertising departments.

The possibilities with product PR

There is a wide range of methods for product PR, all of which can expose the product positively and create good relations with the media. At Rostra, we have many years of experience with all of them, and in collaboration with the client we choose the methods that best suit the product and the budget.

The PR agency's classic methods are:

  • Press release: Presents product launches and inspires editors with new angles on well-known products and current trends.
  • Sampling: Stages the products and makes them extra attractive for selected media.
  • Press event: Gives the media hands-on experience with the products and an opportunity to go in-depth with the product and the brand.
  • Competition: Provides good media cooperation, positive publicity and good reader experiences.
  • Product placement: Lets the products naturally stand out in the proper surroundings and places the product in an exclusive context that inspires the target group.
  • Influencer marketing: Provides contact to influencers who are relevant to the specific product.
  • Press contact: Ongoing contact with the relevant media to keep the products and the brand top-of-mind.
  • Press service: Coordinates reviews, testing of the product as well as ensures the media stable and quick access to images, prices, contact information and other materials they need at short notice just before the deadline. We are also responsible for media monitoring.

We use all the classic methods for PR campaigns for our clients, but we also like to opt for new approaches in collaboration with the client.

Examples of our work

// Case

Product PR for a world-class tech brand

Read more about our project for Bose

// Case

Launch of Lavazza in Denmark

Read more about our project for Lavazza