Research & Analysis

Are you about to enter the Danish or Nordic market? Or increase your market share? And do you need to know more about your target group in Denmark and/or the Nordic region? Then we can help you.

Years of experience with research and analysis

We have many years of experience helping international companies enter the Nordic region or to gain a larger share of the market. The research team at Rostra is very experienced and has carried out hundreds of quantitative and qualitative surveys and analyses for both national and international clients.

Throughout the years we have conducted research, testing and analyses for countless international clients in order to provide insights about the Nordic market and relevant target groups in our region. The knowledge gained through these surveys and analysis have been used by our team as a basis for advising our many different clients on their strategic communication in the Danish and/or Nordic market.

Research and analysis tailored to your needs

We tailor our research and analysis to your specific needs and preferences. If you primarily want to identify your target group and evaluate the market potential in the Nordic region, then it will be natural to conduct a quantitative analysis that can help you clarify who your target group is with numbers and statistics.

If, on the other hand, you already know your target group, then a qualitative analysis – such as a focus group interview – can create insights into your target group and identify deeper causes for their knowledge, behavior, preferences and attitudes.  At our premises in Copenhagen, we have first-rate focus group equipment including discreet cameras, microphones, large screens and observation rooms. We also have mobile electronic equipment for interviewing target groups anywhere.

We offer all kinds of target group analysis to our customers

We offer a wide range of different analytical models to our clients. In the past we have helped large and small businesses as well as public authorities and interest groups with target group analysis – both quantitative and qualitative analysis. If you are interested, please feel free to contact us.

Below you can read more about what we can offer you: