Companies must participate in waste sorting

Danish households are good at sorting waste, and a clear majority of Danes are engaged in waste sorting in order to contribute to a more sustainable use of the planet's resources. The Danish Environmental Protection Agency wanted to support that this commitment also included waste sorting when Danes are at work.

Rostra carried out a PR campaign and 30 company events across the country. The PR campaign generated publicity worth almost DKK 3 million by virtue of more than 175 press clippings.

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