A collaboration with the right partners can strengthen your project, whether it is a campaign, a press effort, a conference or a new agenda. The right strategic partnerships can for few resources make your message relevant to your target group in new communication channels and increase its credibility.
Companies must participate in waste sorting
Danish households are good at sorting waste, and a clear majority of Danes are engaged in waste sorting in order to contribute to a more sustainable use of the planet's resources. The Danish Environmental Protection Agency wanted to support that this commitment also included waste sorting when Danes are at work.
Rostra carried out a PR campaign and 30 company events across the country. The PR campaign generated publicity worth almost DKK 3 million by virtue of more than 175 press clippings.