Rostra has assisted Fitbit in positioning them as the leading wearables brand in Denmark. Fitbit, which is part of Google, aims to inspire everyone to lead a healthier lifestyle with products that can be easily integrated into daily life.
Through targeted PR activities, we have generated coverage across a wide range of media, including technology, lifestyle, and business. This includes the distribution of press releases, coordination of product reviews, and content for Fitbit’s Danish social media channels.
Our efforts have resulted in sustained media attention and strong relationships with sports and tech journalists, ensuring Fitbit significant visibility in Danish media.