Communication Strategy

Set the Course for Effective Communication

Are you experiencing a lack of cohesion in your communications? A robust communication strategy serves as a strong tool to steer, enhance, and ensure the quality of your organization’s messaging across touchpoints, spokespersons, and channels.

The process of creating an effective communication strategy is often just as crucial as the strategy itself. A well-designed process reveals an organization’s existing strengths, weaknesses, opportunities, and challenges, while also facilitating internal clarity on how the organization will communicate moving forward.

We specialize in developing operational communication strategies that foster coherence in your messaging.

What is a successful communication strategy?

“Who communicates what to whom, when, and how.” This statement encapsulates the core elements of a communication strategy. However, in reality, few organizations can distill their communication needs so succinctly. We believe that there are no rigid rules dictating how a communication strategy should be formulated. Instead, it should be tailored to the unique context of your organization, considering its current situation and the intended purpose of the strategy.

Your communication strategy must be customized based on your organization’s specific circumstances, leveraging the most effective communication tools available today.

Tailored to Your Needs

Different entities have varying priorities when it comes to their communication strategy. For some, technical specifics—such as tone, style, channels, and target groups—are paramount. Others focus primarily on formulating precise messages to ensure clarity across all contact points. And then there are those who prefer a strategy that outlines responsibilities and procedures without delving into intricate details.

The key takeaway? The right communication strategy is the one that aligns with your unique context and objectives.

When do you truly need a communication strategy?

  1. New or reorganized organizations:If you’re setting sail as a fresh organization or undergoing significant restructuring, a communication strategy becomes essential.
  2. Product launches or relaunches:When introducing a new product or relaunching an existing one, effective communication is critical.
  3. Navigating organizational changes:During major shifts within your organization, a well-crafted strategy ensures smooth communication.
  4. Diverse target groups:If you’re simultaneously reaching out to various audiences—current customers, potential clients, and more—a strategy is indispensable.
  5. Multiple messages:When communicating different services or products, clarity is key. A strategy helps you achieve just that.
  6. Multichannel communication:Whether it’s your website, social media, or press releases, a strategy guides your messaging across diverse channels.
  7. Coordinating with managers:In organizations with multiple managers from different departments or external entities, a strategy helps streamline communication.
  8. Public Speaking engagements:CEOs, press managers, and consultants—all speaking on behalf of your organization—benefit from a cohesive strategy.
  9. Dependency on your services:When other internal or external parties rely heavily on your offerings, a robust strategy ensures consistency.
  10. Risk Management and Contingency Plans:In crisis situations, a well-prepared strategy helps maintain effective communication.

Having no communication strategy is also a strategic choice— but one that should be made consciously.

As a manager, project manager, or coordinator, finding yourself without a well-defined communication strategy can be a challenge. In such situations, we strongly recommend initiating the process of creating a robust communication strategy – and we’re here to assist you.

As a full-service communications agency, we specialize in advising clients on communication strategies every day. We’ve developed hundreds of tailored communication strategies for private companies, public authorities, NGOs and trade organizations.

FAQ

Kommer

Why should Rostra help with your communication strategy?

“We are not part of the process to be proven right. We are part of it to ask the tough questions, offer new perspectives, make suggestions, and provide sparring based on the hundreds of communication strategies we have developed for private companies, public authorities, NGOs, professional organizations, and trade associations.”

Connect with CEO Christian Olesen at co@rostrapr.com or +45 26 72 94 29 to learn more.

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