Public Affairs

Start conversations that create results

Is political regulation crucial to your framework conditions? Are your perspectives not represented sufficiently in your trade organization? Do you need more clout on the political scene and in your dialogue with crucial decision-makers? Who really looks after your interests?

Rostra has helped numerous Danish and international companies with public affairs and protection of interests. We can also help you.

Take care of your interests with public affairs

It is entirely legitimate for companies and interest groups to want a dialogue with decision-makers and institutions that have an influence on their line of business. In fact, both politicians, public servants and opinion leaders typically have a strong desire to hear and understand all sides of a case in order to see it from all sides.

For many years, Rostra has helped Danish and international clients to create results by means of factual, credible and well-developed public affairs tools. We work in Denmark at national, regional and municipal level, but also in the EU through our office at Fleishman-Hillard in Brussels.

We can contribute to all phases of protection of interests, including strategy and policy development, analyses, meeting assistance, speech writing, documentation, press cooperation, media training and campaign communication.

Use experienced advisors who work for you

Our advisors know public affairs from both sides of the table by virtue of work experience from either the Danish Parliament, ministries, municipalities, the EU, political parties or interest organizations. We therefore know the political processes, the logic and challenges and of course many of the relevant actors.

We therefore draw on valuable qualifications when we advise companies and organizations on their relations with authorities, politicians, experts and opinion leaders. We will of course also do that for you.

Public affairs concerns conversations:

  • To establish conversations between you and the relevant actors who have an influence on your terms.
  • To bring conversations to the relevant environments.
  • To initiate the conversations that are missing from the public debate.
  • To contribute to conversations with other perspectives and arguments.

This means that it is at least as important to listen as to speak one’s own case. This also means that effective and credible representation of interests is an art of balance with many considerations.

Good conversations are both an art and a craft, and we can help you to have greater impact by working with different levels such as strategy, presentation, alliances, attention and timing. We can also guide you on how you and your case appear from the outside.

We plan the proper public affairs strategy together with you

Competent public affairs work requires both an overview and a sense of the whole, and control of a lot of details. A well-documented case requires documentation, calculations and cases, which is why research and presentation are important. This knowledge must then be put into play among the actors, where it will typically be challenged by other interests.

Elements of a solid public affairs strategy can be:

  • Contact with public decision-makers, public servants and politicians
  • Analyses of actors
  • Political strategy making
  • Mapping political decision-making processes
  • Network with relevant actors
  • Proactive and reactive press contact
  • Long-term cooperation with authorities
  • Dialogue projects, conferences, press conferences, etc.
  • Media training
  • Establishment of interest groups

Together with you, we prioritize the measures that harvest the greatest effect.

Press work can be a part of your public affairs

The press can be one of the strongest actors that you can involve in your public affairs. Therefore, it may be appropriate to make press work part of your public affairs strategy.

The press is a particularly effective channel to gain a wide reach and set an agenda in the public eye. On one hand, the press has many readers, viewers and listeners, and on the other hand it forms the starting point for many of the public discussions – both the broad social topics and the more niche debates within specific industries or areas of interest.

There are many ways to collaborate with the press, but what they all have in common is that it requires preparation if you want to make a difference. We help you prepare and equip you to get the best out of your press work.

Read more about our approach to press work

Why should Rostra help with your public affairs?

“Decision-making processes in political systems are often complicated and surrounded by misunderstandings. With our advisors’ many years of experience in public affairs, we advise our clients on how to navigate the system and achieve influence on their framework conditions. We help ensure that the organization is heard in the right places in the right way.”

Connect with CEO Christian Olesen at co@rostrapr.com or +45 26 72 94 29 to learn more.

Scroll to Top