PR

Let your stories work for you

Struggling to connect with the media and promote your messages and products effectively? Do your competitors seem to receive more press coverage? In such situations, a well-executed public relations strategy can be your path forward, and we’re here to assist.

We work closely with the media on behalf of our clients every day. We understand what it takes to generate publicity for a product, message, CEO, or company. As your PR agency, our expertise lies in knowing the relevant media outlets, editors, and journalists, each with their unique requirements and expectations. When we work to secure publicity for our clients, we consider all these factors.

Public relations can be one of the key contributors to achieving your business goals. The media serves as a crucial communication channel for reaching your target audience effectively. Simultaneously, securing positive press coverage is a cost-efficient way to reach a broad audience.

Our support as your PR agency

As a PR agency, we offer comprehensive communication solutions:

Strategic Planning: When you have news—whether good or bad—that needs to reach the public, we’re here to help. We assist in planning PR strategies that align with your overall objectives, strengthening your brand knowledge and profile.

Guidance and Expertise: We provide insights into possibilities, expectations, and effective strategies. Our team helps you identify the best perspectives, relevant media outlets, and prepares press materials that resonate with your target audience. We ensure your message reaches the right contacts.

Managing Perception: Crafting your story is essential. We guide you on how the press perceives you as the sender. Avoiding mistakes that could undermine your message’s credibility is crucial, and we’re here to help you navigate those challenges.

Media Training and Crisis Communication: If you need media training or advice during a crisis, count on us. We equip you with the skills to handle interviews and communicate effectively under pressure.

Complex Storytelling: Conveying a complex story can be challenging. Rostra specializes in presenting intricate information in a way that resonates with your audience. We assist with fact sheets, infographics, or other materials to support your narrative.

How we help as your preferred PR agency

As your dedicated PR agency, we collaborate closely with you to craft a tailored PR plan that aligns with your goals:

  1. Boost Product and Message Awareness: We’ll strategically position your products, messages, and organization to capture the attention of your target audience.
  2. Launch New Initiatives: Whether it’s a groundbreaking product or a fresh campaign, we’ll create buzz around your new endeavors.
  3. Brand Profiling and Rebranding: Our expertise lies in showcasing multiple facets of your organization. We’ll help you build a robust brand image that resonates with your audience.
  4. Clearing Misunderstandings: If there are misconceptions about your products or organization, we’ll set the record straight through effective communication.
  5. Talent Acquisition Support: Strengthen your recruitment efforts by highlighting your company’s strengths and values.
  6. Joining the Conversation: We can ignite public debates or amplify your voice in ongoing discussions, positioning you as a thought leader.
  7. Benefits for the Media: Showcase the advantages of your product through samplings, tests, and targeted press briefings.
  8. Sales Boost: Our PR strategies can directly impact sales and drive revenue growth.
  9. CSR and Social Responsibility: Share your corporate social responsibility initiatives with the world, demonstrating your commitment to positive change.

Supercharge your projects with us as your PR agency

We are not just another PR agency—we are your strategic PR partner. Whether you have an in-house press department or rely on dedicated press staff, here’s why choosing Rostra can accelerate your success:

  1. Fresh Perspectives: Gain an honest external view of your organization. We’ll discuss opportunities, brainstorm ideas, and explore different scenarios confidentially—free from internal biases.
  2. Ideas Galore: Our creative minds collaborate across the agency to prepare idea catalogs. You’ll have a wealth of innovative concepts to choose from, ensuring your PR campaigns stand out.
  3. Effortless PR Management: Leave the ongoing PR activities to us. From idea generation to seamless press release production and distribution, we’ll keep your visibility high without straining your internal resources.
  4. On-Demand Experts: Need last-minute support? Our experts, well-versed in your organization, can equip you for interviews, arrange press events, or assist during critical moments.
  5. Press Inquiries Handled: Say goodbye to spending time on press inquiries. We handle them promptly, allowing you to focus on what matters most.
  6. Rapid Service for Tight Deadlines: When time is of the essence, count on us. From product information to press photos, we deliver fast and well-planned services to meet media deadlines.
  7. Media Monitoring and Crisis Readiness: We keep a vigilant eye on media trends and provide rapid responses when critical situations arise.

Why should you choose Rostra as your PR agency?

“The press is a market for good stories, and Rostra has successfully been operating here for more than 20 years. We know the customers – the editors, journalists, and media consumers – and we have developed a keen sense for crafting and unfolding your stories so that they gain relevance and news value for the media.”

Connect with Senior Advisor Christoffer Hovaldt at ch@rostrapr.com or +45 26 70 52 82 to learn more.

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