Campaigns
Engage Your Audience with Precision
Effective campaigns are instrumental in transforming the behavior, attitudes, or knowledge of your target audience. Our extensive experience in orchestrating numerous campaigns for corporations, national agencies and ministries equips us to streamline the entire process from conceptualization and strategic planning to implementation and assessment. We leverage decades of expertise throughout every phase.
Strategic Communication Campaigns Powered by Data
Exceptional communication campaigns are rooted in a creative and resonant core message that serves as the foundation for initiatives aimed at driving the intended change in behavior or opinions.
The cornerstone of a compelling campaign is in-depth research within the relevant field and a comprehensive analysis of the target audience. This provides invaluable insights into their existing behaviors, attitudes, and knowledge base—insights imperative for campaign efficacy. An integral aspect of campaign management is ensuring harmony between the campaign and the brand’s other ventures.
We guide our clients through the development phases of their campaigns, anchoring our strategies not on intuition but on a profound understanding of the audience, which is pivotal for an impactful outcome.
Tailored Communication Campaigns
While some firms default to posters and commercials, we select communication mediums based on thorough analysis of audience, messenger, subject matter, and context.
We create inventive concepts and compelling content for all media and communication channels— traditional and digital. We ensure coherence and synergy across various communication facets, such as film, social channels, partnerships, public relations, web, events, advertising, and direct mail.
Digital communication stands as one of our core proficiencies. We provide counsel on the platforms, formats, and narrative styles favored by the target demographics, drawing from our extensive experience to identify the most efficacious approaches. Our digital media campaign strategies are always aligned with the campaign’s overarching goals and objectives. We possess specialized expertise in leveraging platforms to maximize outreach to target audiences.
Innovative Communication Campaigns that Drive Change
Repeating the same messages in identical manners is unlikely to alter audience behavior. Hence, innovation and creativity are vital when crafting campaigns. The modern landscape of change and creativity extends well beyond clever wordplay and attractive design—though these elements remain significant.
With two decades of experience in behavioral, attitudinal, and awareness campaigns, we have amassed a comprehensive array of creative methodologies to develop communication campaigns for our clients. The optimal approach varies with each unique challenge. Conceptual creativity is at the heart of our expertise, employing structured instruments, collaborative creation, and unbridled techniques to ignite the ideation process.
Pioneers in Behavioral Campaigns for Public Entities
Our journey began in 1999 with the inaugural behavioral campaign aimed at reducing litter in Copenhagen’s urban spaces. Since then, we have executed several campaigns for organizations such as the European Commission, the Danish Environmental Protection Agency, the Danish Nature Agency, among others.
Why should Rostra handle your communication campaign?
“Communication campaigns succeed when target audience and sender share a common desire for change. We are experts in finding common denominators and building creative concepts around them. We have many years of experience in conveying nuanced messages and complex contexts, making them engaging, easy to understand, and relevant to audiences.”
Connect with Senior Advisor Christoffer Hovaldt at ch@rostrapr.com or +45 26 70 52 82 to learn more.