Digital Communication

Your digital possibilities are endless

Are you harnessing the full potential of digital opportunities? Are you asking the right questions about your digital communication strategy?

Digital communication offers boundless horizons. With minimal physical constraints, nearly anything becomes achievable. It’s efficient, cost-effective, and versatile. However, amidst the technological marvels, don’t forget the essence: communication. The triangle of receiver, message, and sender remains paramount, overshadowing the medium, platform, and algorithms. In simpler terms: prioritize users over systems.

We see digital technologies as tools—not ends in themselves. But make no mistake—we’re passionate about digital communication.

Tailored solutions for your needs

Rostra Kommunikation offers a wide range of digital communication services, all with a laser focus on the communicative essence of each solution. If you’re looking for a digital strategy that encompasses content planning and production, you have come to the right place.

Digital solutions

Choosing Rostra Kommunikation over other digital agencies has several advantages:

  1. Hands-on expertise:Unlike typical IT developers, we actively engage with the same types of projects our clients pursue. We don’t merely produce digital systems; we use them. This firsthand experience grants us valuable insights into users’ daily lives, enabling us to create systems that are intuitive, efficient, and time-saving. With us, you’ll receive a solution that seamlessly integrates into your everyday routine.
  2. Audience-centric approach:Our expertise lies in understanding target groups—their situations, interests, priorities, and media habits. Rather than imposing solutions on users, we design digital experiences based on their needs. We consider both external recipients and internal senders. What kind of user experience should they have? How will various stakeholders encounter the solution? These questions guide our approach.
  3. Content strategy mastery:We tackle digital solutions from every angle. How often should the solution be updated? Where should the content originate? How can we simplify content production for you? Our goal is to empower content creators while ensuring a seamless user experience.
  4. Strategic promotion and evaluation:We don’t stop at implementation. We strategize how users will discover the solution, how it should be marketed, and how its success should be measured. Whether it’s reaching the press, decision-makers, or stakeholders, we’ve got you covered.

Comprehensive solutions, not blank templates

We don’t settle for templates—we deliver complete solutions. Unlike traditional digital agencies, we understand that a solution isn’t truly finished until it’s fully equipped with content. And guess what? The end user agrees. We won’t hand over a half-baked solution that requires you to scramble for resources and produce content (unless we’ve explicitly agreed otherwise).

Technical expertise and strategic partnerships

Concerned that one of our PR consultants might moonlight as a mobile app programmer? Fear not. When it comes to technical tasks, we rely on our trusted partners. These experts specialize in precisely what’s needed. By doing so, we assemble a powerhouse team tailored to the specific project.

Digital assistance on demand

We are your go-to resource for digital assistance. Whether you need advice, content production, or a substitute web editor, we’ve got you covered. Perhaps you’re eyeing a new digital communication strategy based on your existing digital media. Or maybe you’re gearing up for a website relaunch and crave solid, fresh content. Our experienced copywriters can elevate your existing material to the highest quality.

CMS Mastery

Our consultants boast expertise across a wide spectrum of content management systems (CMS). From WordPress and Umbraco to Drupal, Sitecore, Plone, Joomla, Typo3, and GoBasic (thanks to our work with clients like the Danish Ministry of Environment, the Danish Ministry of Climate, Energy and Utilities, the Agency for Data Supply and Infrastructure, the Danish Data Protection Agency, the Environmental Protection Agency, and Civil Affairs), we’ve got you covered.

Visual refinement

Need a graphic facelift for your website? We can spruce up existing sites using straightforward tools.

Choosing the right digital platform: Maximizing value

Consider this: What defines success for your online presence? Answering this is crucial before selecting a platform. Let’s explore some success criteria:

  1. Ongoing visibility:Staying top-of-mind with your target audience requires consistent visibility. Be the brand they think of first.
  2. Building relationships:Forge deeper connections through continuous engagement. Regular contact fosters familiarity and trust.
  3. Clear communication:Articulate your strengths. Ensure your audience sees you as the best choice.
  4. Accessible service:Be available to your audience. Exceptional service builds loyalty.
  5. Brand amplification:Branding isn’t just a buzzword—it’s essential. Reinforce your identity across platforms.
  6. Positive differentiation:Leverage digital opportunities to stand out from competitors. Showcase what makes you unique.
  7. Search presence:When your audience search, be there. Optimize for visibility in information searches.
  8. Preferred source:Aim to be the go-to for information and services. Become indispensable.
  9. Value-added services:Offer free digital tools or services. Drive traffic and demonstrate expertise.
  10. Platform relevance:Be where your audience hangs out. Understand their preferred platforms.
  11. Easy discoverability:Make finding you easy. Optimize your digital footprint.
  12. Competitor parity:Match—and exceed—competitors’ visibility and media attention.
  13. Digital transformation:Shift traffic from physical locations to seamless digital solutions.

The right platform isn’t just about technology—it’s about achieving your goals.

Why should Rostra handle your digital communication?

“We combine extensive knowledge of media consumption on digital media and insight into the technical platforms with strong communication expertise that focuses on the target audience and the effectiveness of the communication. We create digital solutions that provide a good experience for the recipients and are easy to work with for the senders.”

Connect with Senior Advisor Christoffer Hovaldt at ch@rostrapr.com or +45 26 70 52 82 to learn more.

Scroll to Top