Media Training

Prepare for critical interviews with professional media training

Are you facing a crucial interview related to a challenging case for your company? Or perhaps you’re a spokesperson seeking comprehensive training in handling interview situations? In either scenario, media training is an essential investment.

Media training equips you to perform at your best during press interviews. To effectively convey your intended messages with credibility and clarity, consider completing media training tailored to the specific topic of your upcoming interview. Remember, an interview is not an everyday conversation—it requires preparation for a wide range of scenarios. By demonstrating energy, poise, and a clear overview during the interview, you can steer it in a positive direction and avoid common pitfalls.

Mastering interviews with effective media training

An interview serves as a powerful conduit for communicating through the media. The impression you leave can significantly impact both your personal reputation and your organization’s credibility. As a spokesperson, your performance during an interview is pivotal.

In short, a spokesperson should never obstruct the message. However, to extract maximum value from an interview, you must also engage on equal footing, take ownership of the conversation, empathize with diverse perspectives, and handle unexpected questions.

Interviews are more demanding than they appear—especially in high-pressure situations like during a crises. That’s where our seasoned consultants come in. With years of experience in media management, interviewing techniques, crisis communication, and presentation skills, we can equip you to excel in any interview scenario.

Who benefits from media training?

Media training is valuable for a wide range of spokespeople, including politicians, executives, professional experts, and floor staff who may face media interviews.

Key components of basic media training include:

  1. Oral communication and presentation techniques: Develop a solid understanding of effective communication skills for interviews.
  2. Message conveyance: Learn how to articulate your own messages, including your situation, position, strengths, and weaknesses.
  3. Handling follow-up questions: Gain strategies for comprehending and responding to journalists’ follow-up inquiries.
  4. Interview preparedness: Understand how to navigate interview situations from the initial contact with journalists.

Moreover, media training goes beyond teaching mere acting—it empowers spokespeople to show confidence, remain authentic, and inspire trust.

Mastering the media: One-day training program

We offer a comprehensive one-day media training course tailored to the needs of managers, politicians, and spokespeople. Whether you seek an introduction to effective oral communication, a refresher on familiar concepts, or practical tools, our course has you covered. Individual adjustments ensure relevance, with a focus on both message training and broader presentation skills.

Key benefits:

  1. Improved media appearance: Participants receive thorough training in projecting confidence and credibility during media interactions.
  2. Strengthened impact: Learn powerful tools to enhance your influence and reputation.
  3. Competence in media management: Understand how to navigate media challenges and effectively present information.
  4. Tailored approach: We address specific cases and unique contexts relevant to each participant.
  5. Expert guidance: Our experienced consultants guide you through strategy, messaging, and effective delivery to the press.

Numerous large and small organizations and executives have successfully completed our media training courses.

Tailored media training for TV, interviews, and press conferences

We design our media training to maximize your benefits. Whether you’re a manager, politician, or spokesperson, our approach is grounded in real-world challenges and current scenarios. Here’s what our  training covers:

  1. Knowledge and tools:
    • Acquire a solid foundation of theoretical knowledge and practical tools, empowering you to engage confidently with the media.
  2. Formulating messages:
    • Master the art of concise and impactful message delivery. We work on phrasing and presentation to ensure your main points are clear and easily understood.
  3. Learning by doing:
    • Dive into authentic scenarios with realistic subjects and media. You’ll face different interview types and interviewers, preparing you for TV, radio, newspaper, or press conferences.
  4. Camera training (TV Training):
    • Continuous recording allows us to optimize your on-screen presence. Together, we evaluate your performances, helping you feel at ease in front of the camera.
  5. Body language:
    • Your body language speaks volumes. We focus on body awareness, nonverbal cues, tone of voice, and personal impact. Through camera feedback, you’ll witness firsthand what truly matters.

Media training for TV, interview and press conferences

We plan your media training based on what will benefit you the most. For example, we ensure that the training is based on your actual and current challenges and cases. We work with realistic and current scenarios – both in terms of topics and media. The training can take place individually or in small groups and can be adapted to have more or less focus on general presentation training or very specific cases.

Topics for the media training will typically include:

  • Knowledge and tools

    You get a foundation of both theoretical knowledge and practical tools that equip you to participate confidently in the media.

  • Formulating messages

    We work with the phrasing and presentation of your main messages, so that you can make them short, precise, and easy to understand.

  • Learning by doing

    We start from real scenarios with realistic subjects and media. You will be exposed to different types of interviews and interviewers, so you are well prepared for your interview, regardless of whether it is for TV, radio, newspaper or a press conference.

  • Camera training (TV training)

    We record you continuously so that we, together with you, can optimize your appearance and compare and evaluate your various performances. The training will also make you more accustomed to and relaxed in front of the camera.

  • Body language

    Your body language also tells a story. We work with body awareness, body language, tone of voice and personal impact. We use a camera so you can see with your own eyes what makes a difference.

Why should you get media training at Rostra?

“We have decades of experience in media training business leaders, spokespersons, and politicians. Both the preparatory training in everyday life and the urgent training before a critical interview. Therefore, we also offer all types of media training – from quick sparring shortly before an interview to course programs over several days. Our clients always get great benefits from the training because we base it on their situation and cases.”

Connect with CEO Christian Olesen at co@rostrapr.com or +45 26 72 94 29 to learn more.

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