Product PR
Your Accelerator to Success
Product PR is a strategic pathway to elevate your brand, boost sales, and enhance product awareness with optimal resource utilization. It is the lifeblood of new products, providing the essential publicity they need to thrive.
At Rostra Kommunikation, we specialize in orchestrating product launches and revitalizing existing products. We create innovative concepts and perform the public relations groundwork to ensure your product gains substantial positive exposure in the Danish media landscape. We assist large corporations and smaller companies, and some of the most prominent brands trust us to make their public relations campaigns successful.
Unparalleled Publicity with Product PR
In Denmark’s vibrant consumer society, there’s a perpetual quest for products that enrich our lives. Media outlets, therefore, spotlight products—time-honored classics and exciting new launches alike—that inspire fresh perspectives on lifestyle and home organization. This interest manifests in news features, photographic spreads, and product critiques that resonate with readers’ curiosities while introducing novel narratives.
Editors are ever-vigilant for the latest products and trends to enlighten and influence their audience. As a PR agency, we’re integral to the media’s operational core, maintaining connections with journalists and editors. We proffer ideas, ensuring our clients’ products are seamlessly integrated into the media narrative.
Product PR campaigns diverge from traditional advertising, offering a unique brand of publicity marked by authenticity, relevance, and product recognition. Such publicity, unattainable through conventional media advertising budgets, holds an intrinsic value beyond monetary measure.
Strategic Product Launches
Every new product wants the spotlight. The good news is that product launches can achieve extensive reach. Yet, success hinges on meticulous execution. We are committed to ensuring your product launch stands out in the never ending sea of stories.
With more than two decades of experience creating narratives for PR campaigns, we imbue product announcements with newsworthiness, allure, and excitement. Collaborative strategy formulation with our clients precedes a tailored action plan that accentuates the product’s strengths and market potential.
Our extensive tenure in PR, lifestyle, and marketing has endowed us with a wealth of insights into effective strategies and approaches for diverse products. We provide counsel tailored to your product’s attributes, creating captivating concepts that show your product in the media’s limelight.
Comprehensive Support Throughout the Process
Rostra Kommunikation delivers all-encompassing product PR solutions, managing every facet of your product’s PR journey. We also offer targeted services, including product launches, media contact, and press management.
Our approach is bespoke, adapting to each client’s unique needs. From global powerhouses to local ventures, we collaborate to pinpoint critical requirements and focus areas where our services result in maximum impact.
For those under tight deadlines, our fast-track option propels PR campaigns into action swiftly and cost-effectively.
Exploring the Spectrum of Product PR
Product PR encompasses a diverse array of tactics, all designed to cast your product in a favorable light and foster strong media relationships. Rostra’s extensive experience spans the full gamut of these methods. In partnership with our clients, we select the strategies that best align with the product’s objectives and financial considerations.
Our ways of working include:
- Press Releases: We craft compelling narratives for product launches, providing editors with fresh perspectives on established products and the latest trends.
- Sampling: Our strategic staging of products heightens their allure, making them irresistible to select media outlets.
- Press Event: We facilitate immersive media experiences, offering in-depth explorations of your products and brand essence.
- Competition: Our orchestrated competitions foster robust media partnerships, generating positive buzz and enriching experiences for readers.
- Product Placement: We position your products in ideal settings, creating an aspirational context that resonates with and inspires your target group.
- Influencer Marketing: We bridge the gap to influencers whose authority and relevance align with your product’s niche.
- Press Contact: Our proactive engagement ensures continuous media interaction, keeping your products and brand at the forefront of industry conversations.
- Press Service: We synchronize product reviews and tests, guaranteeing media entities swift access to essential resources like imagery, pricing, contact details, and more—especially critical as deadlines approach. Additionally, we oversee media monitoring responsibilities.
While we honor these classic methods in our PR campaigns, we are equally adept at pioneering new strategies in close collaboration with our clients, ensuring a uniform approach that aligns with your brand’s unique narrative and goals.
Why should Rostra handle your product PR?
“We work closely with the most influential media, journalists, and editors. Therefore, we can help you get the right coverage for your product. We have special expertise in lifestyle products such as design, beauty, fashion, health, electronics, and food. However, after more than 20 years in the industry, we have experience with almost all sectors, both B2C and B2B.”
Connect with Senior Advisor Mette Arre at ma@rostrapr.com or +45 28 74 33 78 to learn more.