Events

The perfect framework for your messaging

Events offer a unique opportunity to create awareness and strategically showcase your message or product. By engaging face-to-face with your target audience, you can address their questions directly and gain valuable insights into their priorities. Unlike other communication channels, events provide an entirely distinct value.

Whether it’s a press event or another type of gathering, events can significantly enhance your brand or project. Their impact goes beyond mere communication—they foster connections, understanding, and memorable experiences for the attendants.

Use your event to captivate audiences and attract attention

In the competitive landscape of media and consumer attention, breaking through with your news and messages requires something extraordinary. This is true whether you’re launching new products or embarking on other initiatives. But what about existing products or projects that lack a breaking news angle?

For years, Rostra Kommunikation has assisted both private and public clients generate awareness and interest through tailor-made events.

The secret to a well-attended event lies in offering participants something fresh and distinctive—something they won’t find merely on the organizer’s website. By presenting new perspectives on messages or products, you inspire the press and provide them with insights to shape their own viewpoints.

Strengthen your brand with press events

When it comes to product-focused events, we help creating experiences that strategically position your product. Drawing inspiration from the product itself, the overall concept, and the event location, we curate associations that reinforce your desired brand image. Our secret? We select the perfect backdrop—one that weaves visual narratives, with your product at the heart of the story.

In close collaboration with you, we shape the event’s concept and storytelling. Whether highlighting the product’s benefits, design, creation process, brand heritage, the team behind it, or its impact on substantial users, we infuse the narrative with current trends for added intrigue. Consider us your experts in unearthing and amplifying your product’s star quality!

Whether your product is a fresh introduction or a familiar presence, a press event offers a golden opportunity. It allows lifestyle writers, influencers, and stylists to discover or rediscover your product firsthand, embracing it within their creative spheres. The blend of tangible brand experiences, exclusive insights into its backstory, and direct dialogue with the manufacturer ensures that participants walk away with a truly exceptional encounter.

Always include events in your communications planning

While standalone events have their merits, true impact lies in weaving them seamlessly into a broader communication plan. Consider the interplay between events, press work, social media, and newsletters—the sum is greater than its parts.

Press events serve as fertile ground for cultivating a robust PR campaign. Beyond the event itself, leverage press releases, product sampling, interviews, competitions, and reviews. Capture captivating photos and films—assets that breathe life into your social media and press channels.

But there’s more: press events double as networking goldmines. Engage with journalists, influencers, and other key players. Forge connections that ripple far beyond the event’s confines.

Remember, it’s not just about hosting an event—it’s about orchestrating a symphony of communication.

Mastering press conferences

Face-to-face interaction between your spokespersons and the press wields immense influence in your media endeavors. The press conference can foster meaningful dialogues. Imagine being able to personally present your case, much like unveiling a product, showcasing a study, or revealing a significant location? With control over the presentation’s flow, you guide participants toward your core message. They witness firsthand what it’s all about, and crucially, engage in direct dialogue—asking specific questions and avoiding potential misunderstandings or skewed perspectives.

Yet, orchestrating a successful press conference—whether formal or informal—is no small feat. Crafting an enticing program and compelling content to attract desired journalists is paramount. Coordinating logistics on both the organizer’s and participant’s sides is equally crucial. Our extensive experience in planning and executing press events allows you to focus on message delivery while we handle all practical aspects—before, during, and after the press event.

Use events to reach your target groups

Events bridge the gap between you and your audience. They allow physical proximity, making them ideal for public campaigns aimed at citizens. We have orchestrated citizen-focused campaign events nationwide, spanning topics from beach litter to volunteer initiatives, bicycle repair, and EU policy. When developing campaign events for municipalities or ministries, we tailor our approach to the sender’s unique context.

Our campaign events strike the balance required: eye-catching creativity, practical messages, and positive participant engagement. We create an atmosphere that resonates, drawing on our dedicated team of campaign staff.

From smaller press conferences to large scale industry events

We coordinate events of all sizes and formats for a diverse range of private and public clients. Our portfolio includes:

  • Press Events (Physical and Virtual)
  • Press Trips
  • Seminars for the Press, Industry, or Business Partners
  • Campaign Events
  • Debates and Speeches at Folkemødet
  • Workshops
  • Citizen Meetings
  • Industry Events
  • Conferences
  • Annual Meetings
  • Member Meetings

From intimate press gatherings to large-scale industry events, we’ve got you covered. Whether you’re hosting a handful of participants or hundreds, count on us for a successful event.

Why should Rostra handle your event?

“A good event requires good participants. Therefore, over the years, we have specialized in developing event concepts that attract the target audience. At the same time, you can be sure that we put in the necessary legwork to invite and recruit the right participants.”

Connect with CEO Christian Olesen at co@rostrapr.com or +45 26 72 94 29 to learn more.

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