Rostra supported the launch of headspace Family, a new counseling service for relatives of young people experiencing distress. The initiative addresses the increasing demand from families seeking support.
We facilitated the communication of the project to both internal and external stakeholders, focusing on generating interest and laying the groundwork for future partnerships. Our efforts included preparing press materials, media training for spokespersons, and pitching stories to targeted media outlets, resulting in significant coverage in both national and local media.
This successful press initiative has raised awareness of headspace Family as an important resource for families in need.