Rostra has been leading the Danish press initiatives for the international coffee brand Lavazza and the iconic Danish coffee brand Merrild since 2016. We have introduced and helped maintain awareness of the Italian family business and its products among Danish media and consumers. Each year, we develop and systematize relevant press initiatives that are tailored and targeted towards different audiences. This includes everything from launching coffee with barrel-aged beans, sampled like vintage whiskey, to annual reports, collaborations, and initiatives in the Danish market. Additionally, we coordinate international press trips and projects within local coffee communities to help secure the future of coffee and make a difference for those who rely on it.
Lavazza Denmark
