For many years, we have helped the world-renowned beauty brand Schwarzkopf maintain and strengthen awareness of the company, as well as their innovative solutions and colorful products.
Through systematic PR efforts, we have been responsible for inspiring and guiding Danish consumers in current hair trends and new products. This includes creative samplings for selected editorial teams, exclusive press trips to innovation centers, interviews with supermodels such as Claudia Schiffer, Heidi Klum, and Elsa Hoosk, as well as styling sessions at Nimb Hotel and Bella Sky during Copenhagen Fashion Week and the Eurovision Song Contest.
This has contributed to long-lasting and positive relationships with journalists, ensuring qualitative and valuable coverage across all types of media, which has strengthened Schwarzkopf’s profile and visibility in Denmark.