Rostra has helped position Elgiganten as Denmark’s leading department store chain for home electronics and appliances while highlighting their commitment to social and environmental initiatives.
Through a series of targeted PR activities, we have managed press releases regarding product launches, store openings, and seasonal campaigns. We have also contributed to the annual Tech Trouble report, which examines the Danes’ attitudes toward technology and uncovers the need for support among various groups in society.
Additionally, we have conducted media training for the company’s management and coordinated their activities at Folkemødet. Our work has increased Elgiganten’s visibility and ensured that the brand remains top-of-mind in Denmark when it comes to electronics and social responsibility.