SoMe campaign with takeover on Facebook

In contrast to LED light bulbs and incandescent bulbs, energy-saving light bulbs contain the health-damaging heavy metal mercury. The energy-saving light bulbs, which can be found in many Danish homes and workplaces, therefore constitute a significant part of the overall risk of being exposed to mercury (the energy-saving light bulbs are only dangerous if they break).

Rostra handled the Danish Environmental Protection Agency's (EPA) campaign against energy-saving light bulbs and developed the positive message to choose LED instead. The campaign consisted of a wide range of activities. This included taking over the EPA’s landing page on Facebook during the campaign period to focus on the area of “chemistry in everyday life”, just as we promoted the campaign on Youtube, Google and Facebook.

The campaign on social media met its objectives by 191% thanks to 8.6 million impressions and 53,822 clicks. The Facebook takeover generated more traffic to the Danish Environmental Protection Agency's website than any previous campaign had done before. The evaluation of the campaign showed that 70% of the recipients thought the campaign was good or very good. 60% mentioned the campaign as a reason why they now prefer to use LED bulbs.

Would you like to hear more about social media or other services?

Contact CEO Flemming Mieth at +45 29 27 97 55 or fm@rostrapr.com.

We assist companies, industry organizations, and public authorities in creating effective communication initiatives.

// Focus group interview

What is a focus group interview?

A focus group interview is a form of interview where 6-12 participants in a structured process under the direction of a moderator are interviewed about one or more fixed topics based on a question guide. The focus group interview typically lasts two hours.

// Focus group interview

What is a focus group interview?

// Partnerships

Strengthen your company's agenda through partnerships

A collaboration with the right partners can strengthen your project, whether it is a campaign, a press effort, a conference or a new agenda. The right strategic partnerships can for few resources make your message relevant to your target group in new communication channels and increase its credibility.