Our Work
// Case
SoMe campaign with takeover on Facebook
Read more about our project for the Danish Environmental Protection Agency
A direct route to your target audience
Do you want to get into contact with a specific target group? Or do you want to target a specific message to your current or potential customers, that are designed to their preferences? Social media platforms offer direct contact with all types of target groups with key messages. In this way, you can get exposure of your message and interactions of very high quality – and thereby increase your sales.
A direct route to your target audience
Do you want to get into contact with a specific target group? Or do you want to target a specific message to your current or potential customers, that are designed to their preferences? Social media platforms offer direct contact with all types of target groups with key messages. In this way, you can get exposure of your message and interactions of very high quality – and thereby increase your sales.
Why should Rostra help you with your communication on social media?
“Our area of specialization on social media is strategic content that captures the receiver. We have many years of experience with SoMe and have gained a great insight into Danes' use of social media. Every day we help our clients with everything from receptor-oriented content to community management, media monitoring, contact strategies and advanced advertising methods.”
Contact Chief Advisor Mathias Wulff Jensen at mwj@rostrapr.com or +45 26 24 51 54 to hear more.
Why should Rostra help you with your communication on social media?
“Our area of specialization on social media is strategic content that captures the receiver. We have many years of experience with SoMe and have gained a great insight into Danes' use of social media. Every day we help our clients with everything from receptor-oriented content to community management, media monitoring, contact strategies and advanced advertising methods.”
Contact Chief Advisor Mathias Wulff Jensen at mwj@rostrapr.com or +45 26 24 51 54 to hear more.
Social media is the place to be
Instagram, Facebook, Youtube, LinkedIn, TikTok, Twitter, Twitch, Pinterest, etc. There are many of them and millions of Danes use the selection of social media that they are most happy with every day. They are go-to platforms for most Danes when contacting both family and friends, but also channels where consumers turn to companies and are receptive to inspiration and new information.
In short: Your target group is on social media.
Therefore, the right social media can be an effective platform for engaging in dialogue with your target group – both those who know you and those who do not yet know you.
At Rostra Kommunikation , we have many years of experience in preparing successful strategies and content for social media for both private and public clients with a focus on all types of messages: From waste sorting to recruitment and sales.
Social media is the place to be
Instagram, Facebook, Youtube, LinkedIn, TikTok, Twitter, Twitch, Pinterest, etc. There are many of them and millions of Danes use the selection of social media that they are most happy with every day. They are go-to platforms for most Danes when contacting both family and friends, but also channels where consumers turn to companies and are receptive to inspiration and new information.
In short: Your target group is on social media.
Therefore, the right social media can be an effective platform for engaging in dialogue with your target group – both those who know you and those who do not yet know you.
At Rostra Kommunikation , we have many years of experience in preparing successful strategies and content for social media for both private and public clients with a focus on all types of messages: From waste sorting to recruitment and sales.
Kick the door open to your target group with the right content
All types of social media efforts require good content, but good social media content is more than perfect photos and expensive film productions. The right content can be many different things depending on the medium and the target group.
We are experts in creating content that captures the target group's attention and creates a trustworthy connection between sender and receiver. This is done by using the target group's interests as a starting point. Relevant content that inspires, informs, involves, entertains or solves specific challenges for them.
There are many content formats: Video, text, photos, infographics, 3D, interactive formats, games, etc. What they have in common is that the most significant thing is the underlying idea and its appeal to the target group.
The right content hits the target group on their interests and engagement. At Rostra, we produce this type of content based on many years of experience and analyses of media consumption on social media.
Use social media in your own way
Most companies and organizations want to be on social media, but just having a profile is not enough. In fact, being present can become a risk factor if you do not have the resources to run the profile – just as it is not clever to open a store without salesmen or products. We can find the right solution for you.
If you wish to run your profiles in-house, we can help develop ideas, concepts and a stream of new content elements that make it easy to run your channels and maintain user interest.
It is also possible to use us on a campaign basis, where we plan and execute a number of activities over a period of time. For example, for a product launch, it may be activation of the target group, recruitment of participants for events or other campaign purposes.
For other clients, we handle all tasks associated with running the profile, including the important task of community management. Interactions run at a high pace on social media, and users expect answers and good service when they contact them. We ensure that users experience responsiveness and availability when they contact you.
In this way, we make sure to maintain and develop the relationship that users have with your brand. Naturally, it takes place based on agreed frameworks and in the style and tone that you want.
Regardless of the division of work, Rostra can thus be the part that ensures that your company or organization gets the most out of its social media.
Kick the door open to your target group with the right content
All types of social media efforts require good content, but good social media content is more than perfect photos and expensive film productions. The right content can be many different things depending on the medium and the target group.
We are experts in creating content that captures the target group's attention and creates a trustworthy connection between sender and receiver. This is done by using the target group's interests as a starting point. Relevant content that inspires, informs, involves, entertains or solves specific challenges for them.
There are many content formats: Video, text, photos, infographics, 3D, interactive formats, games, etc. What they have in common is that the most significant thing is the underlying idea and its appeal to the target group.
The right content hits the target group on their interests and engagement. At Rostra, we produce this type of content based on many years of experience and analyses of media consumption on social media.
Use social media in your own way
Most companies and organizations want to be on social media, but just having a profile is not enough. In fact, being present can become a risk factor if you do not have the resources to run the profile – just as it is not clever to open a store without salesmen or products. We can find the right solution for you.
If you wish to run your profiles in-house, we can help develop ideas, concepts and a stream of new content elements that make it easy to run your channels and maintain user interest.
It is also possible to use us on a campaign basis, where we plan and execute a number of activities over a period of time. For example, for a product launch, it may be activation of the target group, recruitment of participants for events or other campaign purposes.
For other clients, we handle all tasks associated with running the profile, including the important task of community management. Interactions run at a high pace on social media, and users expect answers and good service when they contact them. We ensure that users experience responsiveness and availability when they contact you.
In this way, we make sure to maintain and develop the relationship that users have with your brand. Naturally, it takes place based on agreed frameworks and in the style and tone that you want.
Regardless of the division of work, Rostra can thus be the part that ensures that your company or organization gets the most out of its social media.
Targeted advertising on social media
Social media remain as effective and cheap channels for targeted advertising. At Rostra, we develop and execute advertising campaigns for a wide range of clients on various platforms. We have a particular focus on advertising on Facebook, Instagram, YouTube, LinkedIn and Google.
Advertising on social media is typically a necessary supplement to other types of efforts, as most platforms today are highly commercialized.
Our customers therefore use us for their advertising on the platforms for many different tasks such as public campaigns, recruitment, branding or community-building.
We start from the extensive data and the social media's knowledge of and access to the users, so that we can angle and target the messages to very precisely defined segments of the target group.
Advertising on social media provides a detailed picture of the target group’s acceptance. Also, it provides good opportunities to optimize along the way. We use advanced methods for tracking and mapping recipients and behavior, including retargeting, lead scoring, etc. We monitor the ads and measure the target group's interaction during the period and report at the end on all desired parameters.
Targeted advertising on social media
Social media remain as effective and cheap channels for targeted advertising. At Rostra, we develop and execute advertising campaigns for a wide range of clients on various platforms. We have a particular focus on advertising on Facebook, Instagram, YouTube, LinkedIn and Google.
Advertising on social media is typically a necessary supplement to other types of efforts, as most platforms today are highly commercialized.
Our customers therefore use us for their advertising on the platforms for many different tasks such as public campaigns, recruitment, branding or community-building.
We start from the extensive data and the social media's knowledge of and access to the users, so that we can angle and target the messages to very precisely defined segments of the target group.
Advertising on social media provides a detailed picture of the target group’s acceptance. Also, it provides good opportunities to optimize along the way. We use advanced methods for tracking and mapping recipients and behavior, including retargeting, lead scoring, etc. We monitor the ads and measure the target group's interaction during the period and report at the end on all desired parameters.
// Case
Community management on Facebook
Read more about our project for Dagrofa