Author name: rensejling

For many years, we have helped the world-renowned beauty brand Schwarzkopf maintain and strengthen awareness of the company, as well as their innovative solutions and colorful products.

Through systematic PR efforts, we have been responsible for inspiring and guiding Danish consumers in current hair trends and new products. This includes creative samplings for selected editorial teams, exclusive press trips to innovation centers, interviews with supermodels such as Claudia Schiffer, Heidi Klum, and Elsa Hoosk, as well as styling sessions at Nimb Hotel and Bella Sky during Copenhagen Fashion Week and the Eurovision Song Contest.

This has contributed to long-lasting and positive relationships with journalists, ensuring qualitative and valuable coverage across all types of media, which has strengthened Schwarzkopf’s profile and visibility in Denmark.

Rostra has assisted Fitbit in positioning them as the leading wearables brand in Denmark. Fitbit, which is part of Google, aims to inspire everyone to lead a healthier lifestyle with products that can be easily integrated into daily life.

Through targeted PR activities, we have generated coverage across a wide range of media, including technology, lifestyle, and business. This includes the distribution of press releases, coordination of product reviews, and content for Fitbit’s Danish social media channels.

Our efforts have resulted in sustained media attention and strong relationships with sports and tech journalists, ensuring Fitbit significant visibility in Danish media.

Rostra has helped position Elgiganten as Denmark’s leading department store chain for home electronics and appliances while highlighting their commitment to social and environmental initiatives.

Through a series of targeted PR activities, we have managed press releases regarding product launches, store openings, and seasonal campaigns. We have also contributed to the annual Tech Trouble report, which examines the Danes’ attitudes toward technology and uncovers the need for support among various groups in society.

Additionally, we have conducted media training for the company’s management and coordinated their activities at Folkemødet. Our work has increased Elgiganten’s visibility and ensured that the brand remains top-of-mind in Denmark when it comes to electronics and social responsibility.

Bose is known for their noise-cancelling headphones and wireless speakers with excellent acoustics. For several years, Rostra has handled all product PR for Bose in Denmark.

We handle all product-related PR campaigns and coordinate the brand’s media collaborations, including tests, reviews and product launches.

Danish households are good at sorting waste, and a clear majority of Danes are engaged in waste sorting in order to contribute to a more sustainable use of the planet’s resources. The Danish Environmental Protection Agency wanted to support that this commitment also included waste sorting when Danes are at work.

Rostra carried out a PR campaign and 30 company events across the country. The PR campaign generated publicity worth almost DKK 3 million by virtue of more than 175 press clippings.

Novartis is one of the world’s largest pharmaceutical companies, that develops medicines against cancer, COPD, diabetes, asthma, psoriasis and heart failure. With a focus on COPD, Novartis wanted to communicate the clinical guidelines that the Danish College of General Practitioners regularly publishes for nurses. But how do you convey large amounts of technical material to a busy target audience who rarely have free hours available in a busy work day?

Rostra produced an e-learning solution based on film and gamification that conveyed shortened and more accessible versions of the guides. In a film series, a nurse explains the most important content, while texts and infographics support the understanding of the subject. Rostra produced all materials for the solution.

Rostra developed and launched the waste campaign ‘PURE Love’ for the City of Copenhagen in 2011 and has since been continuously responsible for executing and further developing the campaign’s communication activities. This includes the business-oriented activities with a focus on informing and guiding local businesses about participation in the campaign.

Several of the campaign’s elements were based on nudging – that is, pushing subconscious mechanisms to create behavioral changes. This helped launch nudging in Denmark, and the campaign remains the most well-known nudging campaign in Denmark. After the launch, 41% less waste was recorded outside the bins. The campaign was nominated for KomPrisen ’12, the Danish communications industry’s biggest award.

Based on the government’s resource strategy for more recycling of Danes’ household waste, the Danish Environmental Protection Agency decided to establish a national knowledge-sharing forum for professionals in the municipal waste sector. Rostra was responsible for designing, implementing, maintaining and continuously developing the knowledge sharing portal Genanvend.mst.dk, which is based on the Danish Environmental Protection Agency’s GoBasic solution.

Rostra produced a large number of information materials for the knowledge-sharing portal, just as we published the portal’s monthly journalistic newsletter with cases, interviews with practitioners, good advice and presentation of experiences and results between the many professionals who work to promote waste recycling.

The knowledge sharing portal was evaluated annually with extensive user surveys that showed both a high prevalence in the target group and a particularly high degree of satisfaction among users.

Alcohol-free beer is a rapidly growing market throughout the Western world. As a result, the target group becomes larger and broader than the segments that have traditionally chosen alcohol-free beer. Rostra has investigated this international trend for Carlsberg.

Rostra has carried out a series of quantitative surveys and analyses in seven selected countries to identify the perception and attitude of special target groups towards alcohol-free beer. The project went in depth with the respondents’ behavior, habits, level of knowledge and attitudes to form the basis of an international communication strategy for the marketing of alcohol-free beer.

Grøn Balance is Dagrofa’s eco-labelled product range, sold in MENY, Spar, Min Købmand and Letkøb. For the responsible consumer, good groceries are a matter of trust. When Rostra helped Dagrofa launch this new product range, we focused on social media from the start. When the new brand had matured with the target group, we launched Grøn Balance on Facebook.

Rostra took care of operation, marketing and community management of Grøn Balance on Facebook with content, activation and accessibility. We used the platform to create a valuable relationship between brand and followers. Through our community management, all users could get in direct contact with Grøn Balance and get answers to everything about e.g., informative labelling and environmental and health information about the products. Grøn Balance on Facebook has had a stable growth in the number of followers, interaction and distribution throughout the period.